6 Culture Qualities to Look for When Interviewing at a Marketing Agency I Learned From My Dairy Farm

6 Culture Qualities to Look for When Interviewing at a Marketing Agency I Learned From My Dairy Farm. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! What does dairy farming have to do with marketing agency culture? Making a marketing plan? The same goes for your agency culture. Find an agency home that is results-driven and always looking to innovate – for their clients, and for their employees and company. Just like we learn on the farm early, a little milked spilled when trying to bottle feed a new baby calf is not the end of the world, the same should apply to the company culture you’re going to call home. You want to work at an agency that is just as real. Your agency should hold you and others on the team accountable for their actions proportional to the misstep. Ask: How would the team handle accountability for client programs?

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[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Elizabeth Williams. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! Welcome Elizabeth!]

From my first day of preschool, everything I’ve encountered in life, I’ve compared to my experiences growing up on a dairy farm. So, when I had the opportunity to create a post for the TopRank Marketing blog, I immediately knew the theme: dairy farming.

What does dairy farming have to do with marketing agency culture? You’re about to find out.

Since earning my Masters in Communications Studies, I can’t help but study and evaluate the how and why of human communication in everything around me. Like the difference between a supervisor who asks you to take on a new client and one who tells you’re getting a new client. That’s company culture and you experience it every day in your agency workplace.

As you search for a new agency home, I hope you’ll enjoy a few stories about the 6 qualities to consider when choosing your new employer that I learned from the dairy farm. Plus, a question or two you can ask your interviewer to help you discover if the company culture is a fit for you.

#1 – Total Mixed Ration (TMR).

Dairy cattle eat a perfectly balanced diet called a TMR. This ration is strategically formulated and completely integrated so that each bite our cows take is 100% nutritious. Sometimes, I’m a little jealous.

When it comes to an agency’s values, you want to be working for an agency that approaches everything from employee development to client operations to new business development strategically and in an integrated fashion. You should expect consistent, open communication from management to let you in on their strategy. Better yet, work for an agency where you can be a part of creating that business strategy. Making a marketing plan? Work for an agency who implements campaigns that are strategically aligned with client objectives and integrated in every sense of the word.

Ask: Tell me about your long-term vision for the agency? For the clients I’d be working on? How often is this vision communicated with the team?

#2 – A milk check isn’t a given.

For a dairy producer to stay in business, she or he must be results-oriented on a daily basis. Ensuring their cows are healthy and comfortable is a necessity, 100% of the time. Making sure the correct feed has been grown or ordered so the inventory stays stocked is not to be taken lightly. Planning the future genetics of the herd meticulously, matters. Why? Because that milk check doesn’t just come automatically. If a producer wants to maintain, much less get more in the check, they have to do an even better job taking care of their animals the next day than the last.

The same goes for your agency culture. If it’s okay to come to meetings 10 minutes late and leave without any actions being assigned, you probably should be wondering what the end goal is. Find an agency home that is results-driven and always looking to innovate – for their clients, and for…

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