TrackMaven Launches ROI Attribution for Social Media and Content Marketing. Photo - The new capabilities mark a watershed moment for marketers. According toThe CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. By tying top-of-funnel activities to ROI results, the hundreds of marketing teams using TrackMaven now have, for the first time, the ability to justify their entire marketing strategies in terms of business value, including social media, blogs, email, earned media, and more. Being able to put a dollar value on social and content is another critical step forward," said Allen Gannett, founder and CEO of TrackMaven. "With all a full view of brand performance in one platform, marketing leaders will be able to make smarter bets with limited resources. We are excited to see the results our customers will drive with the right data at their fingertips." In May 2016, TrackMavenacquired 10Stories, a San Francisco-based technology company that uses a world-class machine learning engine to help brands track the impact of their marketing. TrackMaven continues to expand its budgeting and attribution capabilities, and now counts Google Analytics, Marketo, Salesforce, and 16 other social and digital channels among its integrations. With the TrackMaven platform, marketers are able to optimize content and campaigns, tie marketing activities to ROI, and benchmark industry performance.
WASHINGTON, Dec. 2, 2016 /PRNewswire-iReach/ TrackMaven, the world’s most complete marketing analytics and reporting solution, today announced capabilities to measure the return on investment (ROI) of social media and content marketing, including web traffic, conversion activity, newsletter signups, app downloads, e-commerce transactions, Google Analytics goal completions, revenue, and more.
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The new capabilities mark a watershed moment for marketers. According toThe CMO Survey, social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. But few marketers can justify these escalating investments;only one in five marketing executivescan prove the business impact of social media quantitatively.
By tying top-of-funnel activities to ROI results, the hundreds of marketing teams using TrackMaven now have, for the first time, the ability to justify their entire marketing strategies in terms of business value, including social media, blogs, email, earned media, and more.
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