Interesting Not Interesting Share Tweet These days it is hard to surprise anybody with the idea that video marketing is a significant trend in promotion strategies. According to the study by Wyzowl, 87 percent of businesses now use video as a part of their marketing strategy (vs. just 63 percent in 2017), and 91 percent of those engaging in video marketing believe it to be a significant part of their overall strategy. This means that today it is not just an addition. Presence of a video on a landing page is reported to increase conversion by a whopping 80 percent. However, you should remember that what we said about entertainment is important – most people will happily share a video that is funny but are unlikely to do the same with something more fact-oriented. Perhaps it has something to do with visitors usually spending more time on websites with videos, perhaps the reason lies somewhere else; you should remember one thing: Google loves videos. Secondly, videos are more engaging than text or images, and if you have to explain a complex concept, they can be indispensable. However, not all videos are created equal – that is why so many notably good explainer videos today come in the form of animation. Most people are able to vividly remember a video commercial they liked even years after seeing it, which cannot be said about other media. As you can see, video marketing is an extremely useful tool in a variety of ways, and nothing is surprising about it getting ever more traction in today’s world.
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These days it is hard to surprise anybody with the idea that video marketing is a significant trend in promotion strategies. But exactly how important is it? Is it something that’s good to have if you have resources to spare, or is it something absolutely indispensable? Judging by statistics, with every passing year it is getting more and more into the latter category. According to the study by Wyzowl, 87 percent of businesses now use video as a part of their marketing strategy (vs. just 63 percent in 2017), and 91 percent of those engaging in video marketing believe it to be a significant part of their overall strategy. This means that today it is not just an addition. It is a must, and by forgoing video marketing, you put yourself on the losing side. But why exactly is it so important? Let’s take a look.
1. It increases conversion
Humans are primarily visually-oriented creatures. This means that it doesn’t matter how eloquent your product descriptions are and how good you are at SEO, when a person visits your product page, his decision of whether to buy or not to buy is going to be dictated by the visuals. Presence of a video on a landing page is reported to increase conversion by a whopping 80 percent. Therefore, you may like it or not, but facts speak for themselves: videos are extremely effective at selling.
2. It is cost-effective
Of all the marketing tools, the video demonstrates one of the best combinations of price and efficiency. You may argue that producing a quality video is both time- and resource-consuming, and would be right – it takes time, money and know-how. However, the payoff usually more than compensates for all the expenses. Of course, for your video to have the desired effect you have to know at least the basics of how…
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