How to use video to grow your email list Here are two very effective approaches for converting your blog readers and website visitors into email subscribers. If you want an in, subscribe using the turnstile in the video above.) It’s especially important to give your viewers a reason to continue watching if you’re planning on using a required Turnstile. Offer video as a lead magnet or content upgrade The second approach to growing your email list with video is offering video-based lead magnets or content upgrades. For example: Allison Marshall of Wonderlass offers a recording of her webinar as a lead magnet on her homepage: And here’s how I offer a video tutorial as a content upgrade in one of my posts: Video tutorials are perfect content upgrades for posts that include step-by-step instructions. Then use annotations to encourage people to subscribe to your channel instead of your email list. In most cases, it will convert best if it doesn’t have a scroll option and there is only one thing you can do on the page — subscribe. Video tutorial on how to create a video-based content upgrade (tools to use plus my exact process, start to finish). A list of 15 lead magnet ideas to help you grow your email list faster. Guest Author: Kasey Luck runs Bold & Zesty, a free newsletter & blog about email marketing.
going to get bigger.
But don’t just believe me on that, check out these facts:
- Snapchat (an app for making and consuming video) is only 5
years old and valued at $20B - Facebook-owned Instagram recently copied Snapchat video
features almost one-to-one - Facebook VP Nicola Mendelsohn said that in 5 years, our
Facebook feeds will be “all
video”
Now here are a few email + video stats:
- The word “video” in subject line increases open rate by 19%
(source) - A video inside email increases click-through rate by 60%
(source) - Video can increases web conversion rates by 100% (lots
of examples here)
You might be wondering ….
Why is video so effective for businesses?
Well, there are a few reasons. As Alex Khambir, the founder of a kick-ass video production company writes on his blog, video is so powerful because it leverages the oldest medium known to humanity — a story to build powerful emotional connection in seconds.
Video provides the most rewards to the viewer (effectively explains ideas, entertains and engages) and requires minimum cognitive effort (apparently our brains process video 60,000 times faster than text).
It’s only natural that you should take this powerful (and popular) medium and use it to engage your target audience and convert them into email subscribers.
I also provide 3 free list building boosts at the end of this post, so be sure to check them out.
How to use video to grow your email list
Here are two very effective approaches for converting your blog readers and website visitors into email subscribers.
1. Collect emails directly in video
You can include video directly on your website (either in a blog post or on a homepage) and collect emails with Wistia’s turnstile.
Wistia is a cool video-hosting website (an alternative to YouTube and Vimeo). One of its features that you as a marketer will love is the turnstile. Watch the video below to see it in action (it’s only 20 seconds long):
Normally, you add turnstile as a gate viewers need to pass to continue watching the video. With a few hacks and integrations on the backend, I used it a bit differently. (I share email marketing experiments and their results with my email subscribers. If you want an in, subscribe using the turnstile in the video above.)
Wistia’s got data on where in the video your turnstile is likely to get the most conversions:
Here’s something else to consider: do you want to make that email signup optional or required? Here’s Wistia’s data on that:
Once you start implementing this strategy, you’ll realize there are many things to test and consider. It gets more exciting the more you think about details such as:
- What is the copy in your Turnstile? Can it be stronger?
- What are you offering in return for your viewer’s email? How
valuable is it? How soon will your viewers receive it? - What’s happening in your video directly before the Turnstile?
It’s especially important to give your viewers a reason to continue
watching if…
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