A good rule of thumb to follow when embracing video marketing is the following: Spend the production time your company needs to really focus in on the message you want to send to your customer. This is crucial to designing an engaging video versus one that does not meet the standards of your brand, and therefore can risk turning viewers off to your content. Your video’s color scheme is the backbone of its design. An important thing to keep in mind that everything from background color to accents should create readability. Handwritten fonts are playful and give a natural look to your video. Video imagery includes everything from photos to graphics such as icons. The key to creating balance with images is not to combine too many visual elements together. When choosing graphics, make sure that they share a similar style. The most important element in a scene (generally a title or an illustrative image) should “pop” for a viewer, and the way you can achieve this is by creating a visual hierarchy. “We reduced our marketing video production costs by 95%.” Re-use it!
This post is part of Agus’s design and video how-to’s series.
In the world of digital marketing, brands often feel the pressure to publish lots of visual content in order to feed the growing appetite of online customers as well as to keep up with the accelerating pace that that social media platforms are innovating for mediums such as video.
Not to mention the pressure of producing video content that looks great. A good rule of thumb to follow when embracing video marketing is the following: Spend the production time your company needs to really focus in on the message you want to send to your customer.
This is crucial to designing an engaging video versus one that does not meet the standards of your brand, and therefore can risk turning viewers off to your content.
Here are our golden design rules to help your video team produce beautiful-looking and engaging videos for your website, social media, or other marketing channels.
An example of cool colors. Changing background colors keeps things dynamic. You can find this video template in the Wideo templates library.
Your video’s color scheme is the backbone of its design. You can use color throughout a video or in key moments to drive emotion for the audience.
An important thing to keep in mind that everything from background color to accents should create readability. Your background colors should contrast text and images—which are the true focus of a scene—not blur them together.
There are lots of tools to help guide you towards choosing crisp and clean color palettes for your marketing video. Some of our favorites include pre-designed color combinations likes the ones below, and this interactive color scheme...
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