61 of the Best Marketing Tools to Build Your Strategy in 2019

61 of the Best Marketing Tools to Build Your Strategy in 2019

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Organization on any team -- let alone a marketing team -- is essential. Use it to host survey content, lead forms, or even create content with it by putting together quizzes and more. Product Hunt, a tool meant for finding the latest tools and products, is a must for any marketer trying to stay on top of the industry and find new channels to promote their own product launches. From Vidyard's live feature to its studio content creation products to its free tool - ViewedIt -- Vidyard is an excellent tool if you're a marketer looking to jump on the video bandwagon and start integrating video into all of your content. HubSpot Ads Add-On Perfect Audience Google Ads Facebook LinkedIn AdRoll Project Management File management and organization is one thing, but how do you manage all of the moving pieces of a marketing campaign or project? At HubSpot, we use Trello daily to manage our team campaigns and individual to-do lists. HubSpot Projects Tool (one of many tools in the HubSpot Marketing Platform) HubSpot Website Platform Optimizely Unbounce Get the Full List of Tools We've covered a lot of tools for every part of your job on this page.

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best-marketing-tools

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content.

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 61 tools every marketer should know about and use in 2019.

I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job. At the end, you’ll see the whole list of 61 tools that you can skim and bookmark for later.

Enjoy!

Your List of the Best Marketing Tools to Build Your Strategy in 2019

Marketing Automation

Automation is nothing new to marketers. Whether you want to save time doing marketing tasks or simply cut time wasted doing those daily tasks like saving emails and files to spreadsheets, having a tool that makes your life easier and saves you time is ideal.

While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation), there aren’t many tools that allow you to automate the various different tools you use throughout all aspects of your life.

Wouldn’t it be nice to link lots of tasks between different apps together? Like posting your Instagram photos to all your social networks or linking your app reminders together. With IFTTT you can!

IFTTT (IF This Then That) is a service that allows you to create chains of simple conditional statements, called applets. These “if this then that” applets are triggered by a wide range of other web-based services at the choice of the user. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more.

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Data Reporting

Most tools that automate some of your marketing strategy will also provide reports that allow you to see and present your campaigns’ performance to other employees in your company. What if you want a more holistic look at the health of your business?

From the efficiency of your content calendar to the effectiveness of your lead-generation methods, Digital Marketing Tuner offers a helpful overview of all of your latest marketing activities.

Developed by OverGo Studio, an inbound marketing agency and HubSpot Agency Partner, Digital Marketing Tuner guides you through a brief survey where you can submit basic information about your company’s content volume, email open rates, website traffic, and more. The tool then sends you a detailed report in which you can better visualize your team’s strengths and weaknesses so you can make even better decisions for your company moving forward.

Homepage of Digital Marketing Tuner, a marketing tool by OverGo Studio
Closing Deals and Tracking Relationships

You and your sales team want to sell your product or service — not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. That’s why using a Customer Relationship Management System — also known as a CRM — is essential. Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team.

CRMs are such an essential part of any good marketing and sales team that we think everyone should have one. That’s why the HubSpot CRM is completely free.

HubSpot CRM automates the tasks salespeople hate and takes minutes to learn — not months. That means doing more deals and less data entry.

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Collaboration

In any marketing team, the inevitable happens: there’s a million files and pieces of content between everyone on your team without one place to keep it all. Organization on any team — let alone a marketing team — is essential. That’s why it’s important to have a collaborative organization tool to keep you sane.

Dropbox is the perfect tool to keep your team organized and your files under control. With cloud-based software to keep your files accessible anywhere at anytime, Dropbox helps your team store all of its files in a central location. Dropbox makes it easy to collaborate, too. With tools like Dropbox Paper, which allows you to write and collaborate in real time on the same doc — and sharing tools for shared folders and files, you’ll be organized and ready for any project that comes your way.

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  • Google Drive
  • Box
  • Trello

Content Creation

In the world of content creation, there are admittedly tons of different tools you could use to create various types of content. Whether it’s social images, logos, blog posts, or ebooks — the options and tools are endless.

That said, a newcomer among the Adobe Suite of tools is winning the hearts of many marketers, including this one, for its ease of use to create stunning webpages, awesome videos, and eye-catching graphics. The best part? It’s completely free and impossibly easy.

Adobe Spark is a suite of three web or mobile apps – Spark Page, Spark Post, and Spark Video — that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes.

You can completely avoid the hassle of page layout, video editing knowledge, or a CMS and start creating content that looks remarkable immediately. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts. You can too!

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  • Venngage
  • Piktochart
  • Canva
  • Recordit
  • Kap
  • Adobe Color CC

Video Marketing

It’s 2017 — haven’t you heard? Video is the thing everyone is talking about. But how do you actually implement it into your marketing?

Maybe your strategy is just to put a YouTube video embed on one of your blog posts or landing pages. But then what happens? Someone else’s ad plays on your landing page before your video even begins. That’s bad for your conversion rates, brand, and your user. Luckily, there’s a solution.

Wistia is a powerful video hosting platform that allows you to host your videos on your website — ad free — with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?

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  • Vidyard
  • Vimeo
  • YouTube

Content Distribution and Brand Awareness

While it might seem like a given, when it comes to getting your content distributed online, there really is king that we’d be remiss if we’d different mention:

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I know, I know. Google isn’t “exactly” a new or a fascinating tool that you didn’t already know about. That said, within the same parent company is another important distribution channel that many marketers often forget when they’re strategically distributing content for the sake of brand awareness.

YouTube is becoming more and more important to marketers lean more heavily on video-based content. While, of course, you should continue to optimize your text-based content for search engine optimization, don’t forget to consider Youtube as an important channel as well. Not only is YouTube great for hosting your videos and getting them shared across social networks, it’s also important to optimize your videos for search to get found on Youtube as well.

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  • Facebook
  • Twitter
  • Linkedin
  • Product Hunt

Continuing Education and Learning

A challenge all marketers face is the need for continuous learning over time. With new tools and methods changing all the time, it’s essential to stay on top of the trends and changes. Luckily, there aren’t a shortage of tools and platforms for you to learn new tactics or techniques and take necessary classes.

HubSpot Academy, for example, is a great place to go anytime you need to get up-to-date information on the latest marketing best practices, find answers to your questions, get certified in a new area of expertise, or renew certifications on subjects that you’re a little rusty on.

HubSpot Academy, a marketing tool for continuing education and learning
  • Lynda.com
  • Udemy
  • Codeacademy
  • Skillshare
  • General Assembly

Conversion Rate Optimization (CRO)

When it comes to your bottom-line goals, you probably want a few tools for not only attracting prospects to dedicated marketing campaigns, but…

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