7 Growth Hacks Every Small Business — Including Yours — Should Know

7 Growth Hacks Every Small Business — Including Yours — Should Know

But Facebook retargeting and exit-intent coupons are 'growth hacks,' too. According to DemandMetric, content marketing costs 62 percent less and generates approximately three times more leads than traditional marketing, making it a valuable strategy for small businesses. Blog posts can also generate more traffic to your site, improve your SEO and convert visitors into customers. According to Digital Strategy Consulting, the average customer makes nine visits to a website before purchasing, so retargeting is a valuable growth hack to get those purchases you might have otherwise missed out on. Facebook and Google retargeting involves a pixel you add to your site that then enables you to show targeted ads to users who have previously visited your website. Offering visitors a coupon in exchange for their email address is a great way to build your email list and encourage people to make a purchase. People buy from companies they trust, so adding social proof shows you to be a trusted brand in your industry. There’s always room for improvement in your business and of course improving your customer service or user experience can really boost your sales. Another hack: Consider using a popup to ask for feedback, or sending an email to customers who have recently purchased. Related: 10 Marketing Strategies to Fuel Your Business Growth So, those are a few advantages growth-hacking can offer: Instead of wasting your time with ineffective marketing, these strategies are a smart way to scale up your business.

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You’ve already heard of content marketing and blogs. But Facebook retargeting and exit-intent coupons are ‘growth hacks,’ too.

7 Growth Hacks Every Small Business -- Including Yours -- Should Know

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As a business owner, growing your company is one of your top priorities, but as a small-business founder, you know what a challenge it can be: You may lack the budget for big marketing campaigns or the time to focus on growth, when there are so many other aspects you have to manage.

Related: 3 Growth Strategies From a Tech Company Trying to Disrupt a $325 Million Industry

So, if you’re a founder in this position, how do you boost your sales and grow your business?

The answer is growth-hacking. The term refers to the process of experimenting with marketing, product development, sales segments and other areas to determine the best way to grow a business.

Following are some simple growth hacks small-business leaders should know to help them grow their companies in a short amount of time.

Prioritize content marketing.

According to DemandMetric, content marketing costs 62 percent less and generates approximately three times more leads than traditional marketing, making it a valuable strategy for small businesses.

Having a blog on your site that offers engaging and useful content presents your business as an expert in your industry and can help you build a trusting relationship with your audience.

Blog posts can also generate more traffic to your site, improve your SEO and convert visitors into customers. Research high-volume/low-competition keywords for your blog posts to attract more of your target audience to your site and grow your customer base.

Use Facebook and Google customer-retargeting.

According to Digital Strategy Consulting, the average customer makes nine visits to a website before purchasing, so retargeting is a valuable growth hack to get those purchases you might have otherwise missed out on. Facebook and Google retargeting involves a pixel you add to your site that then enables you to show targeted ads to users who have previously visited your website.

While previous visitors to your website are browsing other sites on the web, they’ll see ads for your business encouraging them to return to you.

In this Expedia retargeting ad, customers are enticed to return to their site for a tempting last-minute deal:

You want all your visitors to be return visitors, right? So make sure you’re at the top…

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