3 Quick & Easy Ways to Make Your Videos More Search Engine Friendly [Infographic]

More than 60% of businesses use videos as a marketing tool today, which is a 66% increase from the last year. And what can you do to make sure your marketing and promotional videos reach your target audience? 69% of Consumers Choose to Watch Video Content. Moreover, nearly three-quarters of the people who watch an explainer video end up buying the product or service. 3 Ways to Make Videos More Search Engine Friendly If amazing content were all you needed to rise above your competitors and rank higher in terms of search engine rankings, life would be so much easier! Since search engines cannot “watch” your videos to understand what it is all about, they depend on the accompanying text data such as closed captions for indexing, which makes it more likely that your videos will be ranked higher in search engine results if you add captions to your videos. In fact, a study conducted by Liveclicker found that the addition of transcripts to web pages increased revenue by about 16%. Having your closed captions translated into multiple languages improves accessibility and helps thousands of viewers from around the world enjoy your videos. If numbers are what it takes to convince you, studies have indicated that the addition of subtitles to a video can increase viewer engagement time by more than 40%. Subtitles have also been shown to increase the number of people who watch a video to completion by 80%.

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Videos have revolutionized the world of Internet marketing, and its popularity is only slated to grow more. More than 60% of businesses use videos as a marketing tool today, which is a 66% increase from the last year. A survey conducted by Wyzowl reports that nearly 91% of these businesses plan to either increase or maintain their spending this year. So what is it that makes videos so powerful in marketing? And what can you do to make sure your marketing and promotional videos reach your target audience? Here’s a quick look at three quick and easy ways to make your video content as search engine friendly as possible.

69% of Consumers Choose to Watch Video Content.

If you are a complete novice to video marketing, you first need to understand why videos are so much more effective than plain text in improving sales and driving conversion. Apparently, watching videos doesn’t require as much reasoning as it would to derive meaning through reading. The human brain is hardwired so that it can process videos 60,000 times faster than text. Add to that the natural human tendencies to avoid laborious cognitive strain and to get emotionally affected by something they see in a video more than text, it is no wonder that the love for videos is so extensive and deep.

Consumer data show that 69% of people would choose a video over text to learn about a product or a service. Similarly, if given an option between talking to a customer support team and watching an explainer video for solving a problem, 68% of people would choose the latter option. Moreover, nearly three-quarters of the people who watch an explainer video end up buying the product or service.

Not surprising when you consider the fact that more than 75% of businesses that have used videos for marketing and promotion say that their videos have given them a good return on their investment. While 93% say that these videos have helped their customers understand their product or service better, 62%…

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