TODD SMITH — Use these tools to ignite your content marketing

Using Buffer to streamline your social media publishing saves time and eliminates any headaches from juggling multiple social media profiles. The intuitive platform connects you with a real-time filterable news feed of trending content from around the globe. Using SumoMe tools can help increase the frequency with which your content gets shared across social media platforms. Ninja Outreach Ninja Outreach makes finding influencers easy. Ninja Outreach also provides a platform to find, contact and manage influencers. SendGrid makes it easy to create email funnels that can be tested right down to the last detail, allowing you insights into what is working and what isn’t. Use SendGrid in conjunction with SumoMe to create winning email capture forms that are complemented by well-timed emails for maximum engagement with your audience. Once set up, SendGrid will streamline your email outreach, allowing you time to focus on other aspects of your business. All of these new tools can be used in combination to increase your brand engagement. You can identify content with viral potential using Almighty.Press, then automatically queue the content for social media syndication using Buffer.

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TODD SMITH

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017.

Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways.

One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook’s News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017.

Now is the time to adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017

1. Buffer

Buffer is a smarter way to post your content to social media. It’s like the Swiss Army knife of social media tools and can streamline your social media efforts.

Buffer lets you connect all of your social media profiles into one central hub. From there, schedule content to all of your social media assets with just a few clicks. What sets Buffer apart is its post analytics, which helps you dish out content to your audience at just the right time.

Using Buffer to streamline your social media publishing saves time and eliminates any headaches from juggling multiple social media profiles. This gives you more time to focus on creating quality content, and less time scheduling it.

2. Almighty.Press

Almighty.Press is a content-discovery tool that goes well beyond measuring basic engagement metrics such as likes, tweets and share counts. The intuitive platform connects you with a real-time filterable news feed of trending content from around the globe.

The virility of the content is measured using its Almighty Force algorithm. This allows brands to track trending content before it becomes saturated. The end result is viral content topics that arrive ahead of your competitors’.

Using Almighty.Press to identify, track, and publish trending topics before they are saturated will give your content the edge to conquer engagement algorithms employed by many social networks.

3. SumoMe

SumoMe offers an array of solutions to help grow your audience and improve the reach of your content. Most notably, SumoMe provides a list-building tool with an exit intent feature which tracks a user’s mouse movement to identify when that user intends to leave your website. This can be used to trigger a pop-up message with related posts, an email opt-in form or a custom special offer.

Brands can improve conversion rates on any page with full-screen calls to action that slide down from the top of the view port after the page content has loaded, encourage email opt-ins and promote the brands’ most recent blog post or product.

Additionally, SumoMe provides responsive share-button solutions that complement your website. Handy analytics and A/B testing for your share-button placements are baked into the app. These features work to maximize your on-page social engagement.

Using SumoMe tools can help increase the frequency with which your content gets shared across social media platforms. Having more shares and more email opt-ins is always a good thing.

4. Ninja Outreach

Ninja Outreach makes finding influencers easy. Simply enter a keyword to discover thousands of business leads, social media influencers and niche bloggers. Ninja Outreach provides data and contact details for more than 25 million people.

Ninja Outreach also provides a platform to find,…

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