Business Video Trends Worth Noting

Interesting Not Interesting Share Tweet If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech and manufacturing companies lead High-tech companies put out more videos than anyone else — 21 per month. Video libraries are doubling in size every 16 months. Your video output is much lower? That’s no reason to mope. Look at your existing library and see what can be repurposed. This matters for technology businesses if you want to add value with interactive features like chapters and branching. It’s far less important to end with a flourish than it is to get to the good stuff early. Video analytics 77% of companies use some kind of analytics to measure video effectiveness. Businesses producing 50 videos or more per year are 2.5x more likely to use advanced video analytics, and those using advanced analytics are far more likely to be increasing their video budgets this year.

Author: Bruce McKenzie / Source: Business 2 Community

What do you think about this?

Interesting

Not Interesting

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform.

High-tech and manufacturing companies lead

High-tech companies put out more videos than anyone else — 21 per month. Manufacturing companies put out 20; the average is 16. Video libraries are doubling in size every 16 months. Your video output is much lower? That’s no reason to mope. Look at your existing library and see what can be repurposed. Snag a subject matter expert and record some FAQ answers on a smart phone (will probably need some editing, though). Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media.

Desktop browsers rule

86% of views of business-related videos take place on desktop browsers. This matters for technology businesses if you want to add value with interactive features like chapters and branching. You can’t count on mobile devices for interactive features. There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate. Maybe that should be your first repurposing project. It’s not hard to do. There are plenty of online options.