B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]

B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]. The B2B Marketing Forum in Boston brought together some of the brightest minds in our industry (speakers and attendees alike). To tap into those collective smarts, I set up shop outside the main ballroom and interviewed some of the top-notch speakers and industry thought leaders in attendance. This resulting episode of Marketing Smarts features 17 B2B marketing experts, all answering the same questions: What do you want to master in 2017? What's your favorite social network for B2B, and why? Listen to the show and find out what these industry luminaries think about mastery, B2B social media, and disruption. In alphabetical order, this episode features... Douglas Burdett, owner, B2B marketing agency Artillery; host, The Marketing Book Podcast Cassandra Clark, senior marketing manager, demand generation, LinkedIn Steve Garfield, social media traveler, video blogger, SteveGarfield.com, and author of Get Seen: Online Video Secrets to Building Your Business Daniel Glickman, chief marketing officer, Roojoom (customer journey management platform for enterprises); author, Disrupt That: A Book About Disruption Marketing (forthcoming) Matt Grant, director of content strategy, Aberdeen Group, and former managing editor at MarketingProfs (where he launched this very podcast)! Marketing Smarts episode 133 AJ Huisman, founder, Y Content, a content marketing consultancy Patrick Icasas, B2B blogger, copywriter, and content marketing consultant, Write Away Jason Miller, global content marketing leader, Linkedin, and author of Welcome to the Funnel. Marketing Smarts episode 164 Andrea Vahl, social media consultant, Facebook advertising specialist, AndreaVahl.com Cindy Valladares, director of corporate communications, Tripwire Some of our guests' answers will definitely surprise you! Music credit: Noam Weinstein.