Category: Content Marketing

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Why Facebook Chatbots Could Be Your Best Friend in Online Marketing

Why Facebook Chatbots Could Be Your Best Friend in Online Marketing

In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger funct ...
Behavioral Data Is About to Take a Back Seat to Declared Data

Behavioral Data Is About to Take a Back Seat to Declared Data

Marketers can infer a lot about consumers through behavioral data -- from their go-to Starbucks beverage to their favorite time of day to shop. In fac ...
Why Giving Clear Instructions Can Increase Your Marketing Response Rate

Why Giving Clear Instructions Can Increase Your Marketing Response Rate

Direct Marketing. Most people are well-conditioned from infancy, in every environment, to do as they’re told. Confused or uncertain consumers do nothi ...
5 Hacks for Creating Smarter and More Profitable Digital Content

5 Hacks for Creating Smarter and More Profitable Digital Content

It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly appare ...
Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’

Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’

I’m nowhere near as creative as she is. I wanted to ask him if he truly thought medicine wasn’t creative. If he really wanted to get better at graphic ...
10 Psychological Tricks to Boost Your Website’s Sales

10 Psychological Tricks to Boost Your Website’s Sales

Consequently, you should look for subtle changes you can make to boost your numbers. Here are 10 psychological tricks you can implement and test to bo ...
How to Get Content Marketing Wrong? Think Like a PR Person

How to Get Content Marketing Wrong? Think Like a PR Person

Difference between PR and content marketing Public relations, as defined by the Public Relations Society of America, is “a strategic communication pro ...
Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Filter out the spam in your Google Analytics to keep your data clean (more on that below). In which reports can you look for bot traffic? This traffic ...
How to Use Facebook to Promote Your Quizzes

How to Use Facebook to Promote Your Quizzes

Your job is to create an impactful work of art on that blank canvas known as social media. Select your target audience The initial step you have to ta ...
Just Order a Pizza If America’s Crumbling Infrastructure Worries You — Domino’s Is on It

Just Order a Pizza If America’s Crumbling Infrastructure Worries You — Domino’s Is on It

If you’re worried America’s notoriously pothole-ridden streets will crumble unchecked after the recent $1.5 trillion tax cut, just order a pizza and h ...
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