Category: Content Marketing

How to Succeed as a New Leader: A #CMWorld Twitter Chat with Gene Petrov
Can you be a “natural born leader”?
He shared there are several things to consider if you want your leadership to be impactful.
How are their investme ...

9 Ways Brands Can Explode Their Sales With YouTube
It’s easy: you make interesting, useful and entertaining videos, upload them to YouTube and watch your brand explode.
Not only that; YouTube is also t ...

Don’t Miss Out on These 7 Ways to Use Your Social-Share Data
Almost every site incorporates these opportunities to encourage visitors to distribute the content.
Here are seven ideas on what to do with your socia ...

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)
In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and som ...

4 Social Media Strategies That Can Help Bring in 23 Percent More Profits
Here are four areas of social media that all entrepreneurs should know.
The power of blogging and content marketing.
According to the book M: Marketin ...

How Google Dishes Out Content by Search Intent
In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, ...

The 7 Best Instagram Tools for Massive Instagram Growth in 2019
Planoly: Schedule Your Instagram Posts Speaking of wanting to save time and avoid losing yourself on Instagram for hours at a time, one of the most im ...

Data, Delivery and Distinctiveness: Three Ways to Drive Creativity across Content Marketing in APAC
Digital spend will increase by almost 17% this year to reach $70bn, and this follows an impressive 18% rise last year.
And the only way to effectively ...

3 Myths in Content Marketing and How to Counter Them
Though he called his CMWorld talk Separating Truth from Myth on Developing Successful Content Within Paid Advertising Campaigns, the myths apply well ...

How to Structure Google Ads Text Campaigns for Ecommerce
Campaigns A Google Ads campaign is the structural level at which you select your advertising type.
Ad Groups The next structural level in Google Ads i ...