Category: Content Marketing
How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday
This week we're going to chat about links in headers and footers, in navigation versus content, and how that can affect both internal and external li ...
Nudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes
We tried to answer that question in a large-scale study last year of consumer opinion towards native advertising. Ben Young, CEO and Founder of Nudge ...
The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study
Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing.
Overall, 92 percent of res ...
How I Defined My Brand Language Using This Secret Tool
Jennifer was our guest for Tough Love Tuesday and discussed what makes a great brand and the four-part process in creating your stellar brand.
Whatev ...
What Netflix Habits Reveal About Your Target Audience
Comparing the behavior of Narcos viewers to that of New Girl fans can reveal to interested observers what motivates various consumer segments.
Build ...
Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
Recognize the new brand loyalty.
Back in the day, loyalty meant coming back to the same brand time and time again, almost in default mode.
Now, brand ...
4 Ways to Irritate Ecommerce Email Subscribers
Review how many emails your subscribers receive and then adjust for how many purchases they made in the last year.
Another way to determine email fre ...
The Holiday Marketing Guide for Small Businesses
Besides a contest, you can make your business kid-friendly by providing a children’s space with toys and books to keep tired, fussy kids occupied whi ...
The Easiest Way to Do Real-Time Market Research and Give Customers What They Want
How can you be sure there's a more profitable marketing for your idea?
Write an ebook, white paper or guide.
Find all the major terms related to engi ...
Until Robots Destroy Us All (!), ‘AIM’ High With AI Marketing
So, for startups especially that are looking to grow their viability and expand their consumer reach, AI presents lucrative marketing opportunities e ...