Category: Content Marketing
Success with Google Shopping, Part 3: Merchant Center Setup
Google Shopping ads show in search results above or beside text-based ads and organic listings.
Export products from your shopping cart.
Configure the ...
Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing
When was the last time you stopped to think about how truly astonishing technological innovation has been in the last 30 years?
To innovate, companies ...
Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy
“You’ll edit that to make me sound smarter, right?” That’s the most common request I get from interview subjects.
Pairing a ghostwriter like me with s ...
How to Make an Amplification Strategy With Shares AND Backlinks
There are two primary ways that content is amplified – by sharing a link on social media platforms or by including a backlink.
No amplification strate ...
Log File Analysis 101 – Whiteboard Friday
The second being how to analyze that data and how to get insights, and then the third being how to use that to optimize your pages and your site.
Log ...
How Companies Can Avoid Death by Rising Advertising Costs
Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
As if sc ...
Communication, Creativity, and a Sweet Halloween Deal on Our New Copywriting Course
The big news for us this week is, of course, the new copywriting course.
If you didn’t see the announcement yesterday, you can get all of the details ...
The News, According to Facebook
To get a sense of just what my world would look like without any other social media influences, I decided to do an experiment: For one day, I could on ...
Three Less-Popular Content Marketing Tactics That Still Generate Traffic, Links, and Social Shares
In this article, I'll share three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares.
Bu ...
5 Steps You Should Take to Maximize Your IP in China
From our experience managing the IP and licensing in China for some of the world’s leading cultural institutions (including the Museum of Fine Arts, B ...