Category: Content Marketing
The Secret Machine Behind Scalable Influencer Campaigns Your Competitors Don’t Want You to Know About
Let’s see how other big brands are making the most of this platform.
How to run an influencer campaign in 5 steps I had a chat with the team at Lefty ...
UGC and Content Marketing: A #CMWorld Twitter Chat with Jacquie Chakirelis
Jacquie Chakirelis, director of marketing for the Great Lakes Science Center, talked with our community about user-generated content (UGC).
I hope the ...
19 Favorite Tools for Content Promotion in 2018
Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.
Sharers sign up for free to keep their so ...
Writer Roundtable: How Do People Really Feel About Working for Brands?
Here’s what the writers had to say.
Have you written more for brands or media companies?
Dennin: Answering first and only to quality is why I like med ...
How to Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream
What’s this got to do with writing?
But to me, “publishable” is the equivalent of “vanilla.” To me, the real power of editing activates when we take w ...
The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts
Welcome to the second piece in our new multi-part “Collective Wisdom” series of content marketing strategy articles, where you’ll learn proven methods ...
Contently Q3 Product Launch: Content Requests, Editorial Workshops, and Language Localization
Having a system in place to do it repeatedly is even harder.
Content requests Marketers are often subject to requests from different departments in th ...
Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t
The professed rationale always sounds strategic -- "to reflect the services that we offer" or "to better describe what we do."
In fact, learning new i ...
How to Make AI-Driven Emails Compelling Without Being Creepy
Hitting the right balance Prospects and customers are more than data points on a spreadsheet.
Look at the audience critically to ensure you don’t flex ...
If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls
A limited number of choices might make us feel like we have to settle for what’s available.
I could get them anytime and I wanted something special — ...