Category: Content Marketing
How to Tap Into Emotions and Boost Your Content Marketing
But what about your readers’ emotional needs?
Now, the rest of my job is to engage you, to continue to feed your emotions, and move you along in two w ...
Content Marketing for Baby Boomers
This group of potential customers can be reached with content marketing via Facebook, YouTube, and internal blogs.
There are, nonetheless, some trends ...
How to Improve Your Link Building Outreach Pipeline
Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be.
Our link building workflow We've b ...
Pitching 101: Reaching Out to the Media and Getting Them to Bite
To help you get the coverage you’re looking for, I asked Jason Feifer, the editor-in-chief of Entrepreneur magazine, to share his thoughts on the subj ...
5 Ways Online Chat Improves The Customer Experience
The best online chat platforms easily integrate with other tools that sit on the agent desktop.
Live chat can improve your customer experience by prov ...
6 Ways to Re-engage Dormant Email Subscribers
Email subscribers come and go.
6 Tips to Re-engage Email Subscribers A/B test subject lines.
Subject lines entice recipients to open the email.
For do ...
The Top 20,000 Facebook Pages Posted More Content During the Second Quarter of 2018
Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on ...
Content Activation and the On-Demand Economy: A #CMWorld Twitter Chat with Elle Woulfe
They have come to expect an on-demand experience.
This kind of immediate response is why brands like Netflix are winning, says PathFactory’s Elle Woul ...
6 Things to Consider for Putting Together Your Best Holiday Marketing Plan Yet
When autumn starts, will you be ready for the holidays, having already created a gift guide, email and social media strategies and more?
Create an ema ...
Find the Right Brand Voice With These 5 Brainstorming Exercises
Brands love to talk about voice, but a lot of them end up sounding the same.
But how do you know where to start?
AirBnB might choose a 30-something ce ...