Category: Social Media Marketing
Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads
The Power of Micro-Influencers [Infographic] A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to b ...
Take a Look Back at Twitter’s Earliest Incarnation
Image credit: SOPA Images | Getty Images Twitter's official account yesterday shared a throwback photo to the company's origins, showing Jack Dorsey's ...
How LaurDIY Went From Dorm Room Blogger to YouTube Star With 8.4 Million Subscribers
YouTube's queen of crafty tutorials, who has recently launched products at Target, Amazon and other major retailers, connects with fans by sharing int ...
Everything You Need to Know About Instagram’s New Shopping Features
Influencers and brands have two new ways to sell products to users scrolling and tapping through their Instagram feeds.
After a summer of testing shop ...
The Complete Guide to Using Facebook Messenger Bots for Business
What are Facebook Messenger bots (a.k.a Facebook chatbots)?
Rather than opening an app (let alone downloading one), making a phone call (ew), running ...
How to Be Invisible Online — Without Going Off the Grid (Infographic)
It's important to go the extra mile to protect your personal information online.
Image credit: Johner Images | Getty Images Companies and organization ...
Best Practices to Develop a B2B Social Media Strategy
Social media platforms have also opened new avenues of advertising and marketing for businesses, both B2B and B2C.
These policies will help drive what ...
Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads
LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform.
Templates, auto-translat ...
How to Use Social Listening to Find Clients
With no college degree or social network to fall back on, I joined LinkedIn per the recommendation of my mother who is a real estate broker and had be ...
How to Conduct a Social Media Audit (Includes a Free Template)
In this case, it’s simply the process of hunting down all of your company’s social channels, as well as any impostor accounts, and compiling key infor ...