Category: Social Media Marketing

752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!
Here are four quick takeaways: How social media contests can help give your brand the extra boost you’re looking for Must-read resources from the epis ...

Selling Without the Sales Pitch: The Right Way to Do Product Videos on Social Media
You need video in your social media marketing right now, preferably on all platforms.
Your followers, after all, aren’t there to be sold to outright, ...

Mark Zuckerberg on Why Facebook Won’t Remove ‘Fake News’ and 3 Other Takeaways From His Recent Interview
The full transcript is available here, but we pulled out some of the key takeaways -- including the company’s plans for regulating “fake news,” its ne ...

Dressed-to-Impress: This Digital Agency Needed a Dashing Social Dashboard for Clients
Results and metrics matter, of course, but for ongoing relationships with multiple-stakeholders on the client side, you need to find ways to unmistaka ...

How to Get Thousands of Views on Your LinkedIn Content
Write long-form status updates instead of LinkedIn articles.
I'm not sure why LinkedIn gives more exposure to status updates than articles, but in my ...

8 of The Best Social Media Marketing Tips We’ve Got
Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing.
Develop a digital market ...

Five Ways to Use Social for SEO and Vice Versa
We also know that SEO efforts don't have the same effect on social algorithms as they do on search engines.
Use research on one platform for the other ...

Up Your Social Media Game By Answering These 8 Branding Questions
Social media actions, and even plans can exist on their own, but without having an understanding of the larger marketing and business strategy behind ...

How to Establish Thought Leadership on Emerging Social Platforms
You'll learn how to monitor the techsphere to find new social networks, create great content, and establish a social-influencer marketing strategy tha ...

How YouTuber MyLifeAsEva Scored 41 Million Views on a Single Video
Eva Gutowski, known to almost 9 million YouTube subscribers as MyLifeAsEva, published her first music video in 2015 -- and hasn't looked back since.
A ...