Selling Without the Sales Pitch: The Right Way to Do Product Videos on Social Media

Selling Without the Sales Pitch: The Right Way to Do Product Videos on Social Media

You need video in your social media marketing right now, preferably on all platforms. Your followers, after all, aren’t there to be sold to outright, and if your feed is nothing but a string of overly promotional videos, you’ll stop getting views. In this post, we’re going to take a look at some product video tips that will help you create video content that sells without the sales pitch. Instead, you’ll garner customer interest by engaging them with valuable, creative videos they’re excited to watch and get more views and clicks as a result. Instead of just zooming in and showing your new product, it’s better to add more creative elements. Show the Product In Use This product video tip will make your video more interesting for users to watch. There’s a lot you can do now to make your product videos more engaging in Stories. Videos that show how to maintain a product can go a little longer still if absolutely needed, because it’s something that is immediately valuable to your audience and customers, and it’s a great re-engagement technique. Conclusion Video marketing should be a staple part of your social media marketing but overly aggressive sales tactics don’t always work so well. How do you make great product videos that perform well on social media?

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Video is dominating social on every platform. It’s performing so well that Instagram rolled out IGTV, which allows users to post extended-length videos.

You need video in your social media marketing right now, preferably on all platforms.

This opens the door for product videos, which feature what you’re selling and encourage customers to buy them.

There is, of course, a catch.

Some outright product videos will be fine, but you need to be careful that they aren’t coming across as aggressively sales-pitchy on a regular basis. Your followers, after all, aren’t there to be sold to outright, and if your feed is nothing but a string of overly promotional videos, you’ll stop getting views.

In this post, we’re going to take a look at some product video tips that will help you create video content that sells without the sales pitch. Instead, you’ll garner customer interest by engaging them with valuable, creative videos they’re excited to watch and get more views and clicks as a result.

Utilize Creativity

The more creative your video is (to a limit) the better the response you’re going to get. Instead of just zooming in and showing your new product, it’s better to add more creative elements.

Use text to add context, graphics to add personality, and music to set the stage. Focus on making the video fun and engaging, because very few people will keep watching if it isn’t.

This is a simple, relatively generic tip, but we’re going to look at how you can do this in several concrete ways throughout this post.

Show the Product In Use

This product video tip will make your video more interesting for users to watch. It also makes the video valuable, because it shows us how the product works and what we can expect in real life. This can be convincing from a sales perspective, but it doesn’t read quite like a sales pitch the same way a video from QVC does.

Another great way to demonstrate the value of the product while making the video valuable to your audience is to use tutorials.

You can show how to use your product, or even how to care for or maintain it.

People love tutorials on all social media platforms. If it’s a fast but simple process (like a recipe) you can speed up the video’s motion in order to keep it at a reasonable time. Because the focus isn’t necessarily on the product in these videos but the results you can get with them, it isn’t coming across as too sales-pitchy, and you’ll see better results because of it.

Tell a Story In the Video

Storytelling is a huge asset that more writers and marketers should be using to their advantage. It’s the difference between “we use this coffee to make our gelato” and the video that you see below.

Storytelling…

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