Category: Social Media Marketing
Should You Use Your Industry’s Most Popular Hashtags or Get Creative?
Many social media managers and marketers often just find the most popular hashtags and use them—but don’t know whether that’s a good idea.
Using Hasht ...
How to Best Target Your Video Custom Audiences With Facebook Ads
By creating video custom audiences, you can target Facebook ads at your video viewers.
What Are Video Custom Audiences?
First, let’s define what video ...
7 Instagram Content Ideas for Creatively Blocked Social Media Managers
What Instagram Content Does Well?
Behind the Scenes Behind-the-scenes photos and videos are ideal for giving your fans a feel for your brand personali ...
How to Schedule Facebook Posts to Save Time
Knowing how to schedule Facebook posts helps you: Save time creating individual posts Provide consistent content for your followers Connect and engage ...
Here’s Why You Should Be Using a Link Shortener For Your Business
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.
If you purchase them, Entrepreneur may get ...
5 Facebook Advertising Mistakes That Are Destroying Your Campaigns
Advertising on Facebook is getting more complicated.
So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — ...
The Real Value of Martech & Automation? The Humanization Potential, According to Liz Cope
Liz’s presentation was robust, detailing key technologies, processes, and the organizational structure she and her team have put in place to transform ...
How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration
You'll be able to assign specific roles to each team member, manager, or client so that everyone knows what to do.
You'll plan all social media conten ...
Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative
But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, thinking differently has led to piloting an ac ...
Carlos Abler of 3M Asks B2BMX Attendees: Can Marketing Save the World?
For many B2B marketers, it can be so easy to get caught up in the day-to-day tactics of marketing to where we don’t take the time to pause and ask our ...