Category: Social Media Marketing

This begs a question: How do we create opportunities to build women's careers -- and salaries -- in our industry? As both a business leader and a moth ...

DDB Changes Its Name for the Day to DDB&R in Honor of Its First Female Copywriter

DDB Changes Its Name for the Day to DDB&R in Honor of Its First Female Copywriter. In honor of International Women’s Day, DDB Worldwide is changing it ...

The 10 Most Viral Empowering Ads for Women on YouTube in 2016

The 10 Most Viral Empowering Ads for Women on YouTube in 2016. To celebration International Women’s Day, Google and Adweek present a special edition o ...

4 Ways Being an Entrepreneur Has Changed Me

4 Ways Being an Entrepreneur Has Changed Me. I wrote a list for Entrepreneur a few years back on the reasons why you should start your own business. W ...

Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement

Customer engagement is one of the tools to include. SaaS companies must engage with users for business survival and growth. “Customer engagement can h ...

Your Uncensored Guide to Snapchat

While most may see this platform as a hangout for people born post-1990, there are people of every age using Snapchat to grow their brand and business ...

Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency

Atlas is now part of its measurement tools As Facebook continues to grapple with concerns on the part of advertisers that the platform doesn’t provide ...

3 Ways to Grow Your Business With Free Social Media Analytics

3 Ways to Grow Your Business With Free Social Media Analytics. Facebook, Twitter and Pinterest all provide information on engagement with your followe ...

You Might Find Your Next Employee (or Job) on Facebook

You Might Find Your Next Employee (or Job) on Facebook. Last week, Facebook announced the ability to post, and look for, jobs. Clearly, the first comp ...

9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram