Category: Uncategorized

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The Marketing Edge – Social media marketing for the holidays Featured

“It’s only November!” you probably said when you saw the words “Social media marketing for the holidays.” Yes, it’s only early November, but guess wha ...

Altimeter Study: How To Know When You Have a Mature Content Operation

Altimeter Study: How To Know When You Have a Mature Content Operation. According to Altimeter’s new report, “The 2016 State of Digital Content,” there ...

How Outsourcing Creativity Can Save Your Agency From Burnout

Compared with 2016, 70% of B2B organizations say they will produce more content in 2017. If you see your internal team as the only source creative ide ...

B2B Content Marketing: 5 Ways to Get More From Your Investment

While the idea of content marketing isn’t anything new, the tactics marketers use to create and distribute content are increasingly sophisticated. If ...

Trump content marketing mistakes with these election lessons

Trump content marketing mistakes with these election lessons. The 2016 presidential election results offered up numerous content marketing lessons to ...

Four Ways to Prioritize Topics on Your Editorial Calendar [INFOGRAPHIC]

Four Ways to Prioritize Topics on Your Editorial Calendar [INFOGRAPHIC]. Ideate and schedule content that will most likely help you reach these goals, ...

How Tribes Brought Their Video Marketing In-House and Increased Productivity 21x

How Tribes Brought Their Video Marketing In-House and Increased Productivity 21x. Since Tribes App opted to use Wideo for their online communication o ...

8 Personalities to Look for When Assembling a Content Team

8 Personalities to Look for When Assembling a Content Team. Not having enough of the right people on your content team is a problem for many of today’ ...

Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]

Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]. By now, most marketers consider search engine optim ...

Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)

Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead). While they can contribute to your brand awareness, they are lousy at conv ...
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