What is a video library? What are the benefits of using a video library for business? The benefits of having a video library for your business are far-reaching, from making content easily-accessible to your entire organization to ensuring that employees only share what you want them to. Create a central hub for video With a video library, you can store and share all of your video content in one spot. No matter where you post, embed or share your video, it’s all coming from the centralized hosting offered by your video content management system. With everything in one place, it’s easy for your team to find what they need when they need it. Organize video content Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for. A video library makes it simple for teams to find the answers customers need, quickly and easily, They can also: Help customers self-support: Offload support volume with a walkthrough video library that recommends other relevant self-help videos. Find videos faster: Create hubs for each team, vertical, and use case that support managers can share publicly. Video libraries help leaders power their business with video—no Tibetan journey needed.
There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!”
Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex.
It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit.
These leaders have all reached an impasse in their video maturity journey. They’ve unleashed the power of video but have lost control over who sees each clip. People in this position have a stark choice: either journey to a Tibetan monastery in search of a solution to suffering, or get a video library and get organized.
What is a video library?
A video library is an owned video channel that brands can use to manage all of their video content. Video libraries allow users to do things like manage privacy and permissions, easily update videos, and group like content together.
Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products.
What are the benefits of using a video library for business?
The benefits of having a video library for your business are far-reaching, from making content easily-accessible to your entire organization to ensuring that employees only share what you want them to.
Create a central hub for video
With a video library, you can store and share all of your video content in one spot. Your video library can serve as a central source of truth for video in your organization. No matter where you post, embed or share your video, it’s all coming from the centralized hosting offered by your video content management system.
Collaborate seamlessly
Video content management systems allow for easy collaboration between you, the rest of your team, and your entire business. With everything in one place, it’s easy for your team to find what they need when they need it.
The days of getting messages asking for the latest version of a video file are no more—everyone who needs it has access to the most-up-to-date file.
Reduce storage and server costs
Plus, having a video library eliminates the need to send files back and forth, ultimately allowing your business to save on storage and email server costs.
Control video access
Video management software also gives you the chance to determine who should be able to see or share content and when. Easily control access and permissions with advanced privacy settings.
Organize video content
Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for.
The average B2B business has published 377 videos and plans to double that in the next 12 months. With that much video, you need an organizational system.
Whether you want to arrange video content by project, campaign, team, or something else, video libraries allow you to slice and dice content, organizing it into sections that make it simple for everyone to find what they’re looking for.
Ensure proper coding and formatting
Video libraries allow you to share content directly from the library to a variety of channels, including the ability to embed on your website, share on social media and more. This eliminates the need for you to code and format your videos manually before uploading them individually to each platform.
Rake in the SEO benefits
Unlike uploading a video to YouTube (which gives YouTube all of the search value connected to your content), having a video library for your business means that you can embed videos directly into your site and reap the search…
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