How Integrating Social Media With Your Online Store Boosts Sales

How Integrating Social Media With Your Online Store Boosts Sales. And according to eMarketer, 68.3% of the online population used social networks in 2016 (with over 1.71 billion monthly Facebook users). With this in mind, here are eight ways that you can integrate social media into your online store and marketing to boost sales. 8 ways to boost your online store with social media 1. Remember to also add a “Like” button to track the number of your social users. You can also invite customers to share their photos or their personal experience of shopping with you. Make it easy to share experiences Social network users love sharing pictures and videos as long as they are having a great time. When you find customers mention your brand on either of the social networks, follow up on them and share the best photos. Track and manage user reviews: your online reputation is worth the time. May it be social media, payment gateways integration or even creating content.

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Tips on integrating social media with your online store

Everyone knows that online purchasing is on the rise: around 1.4 billion people made online purchases last year. And according to Selz, 50% of the online population has bought something online more than once. The number of online stores is growing rapidly, not least because a wide range of customers would prefer to shop without leaving their apartments.

Consumer behavior is changing every year, so to keep up, business owners need to improve their eCommerce sites. This usually involves IT-savvy experts and employment of new technologies to make sites more mobile. But, there are ways to boost sales with the help of social media, as great customer experience can satisfy existing clients and entice new ones.

Social media is great for brand exposure (when done well). And according to eMarketer, 68.3% of the online population used social networks in 2016 (with over 1.71 billion monthly Facebook users). Moreover, the number of worldwide users is anticipated to reach about 2.95 billion by 2020.

With this in mind, here are eight ways that you can integrate social media into your online store and marketing to boost sales.

8 ways to boost your online store with social media

1. Call-to-action buttons on social media

Social networks are a great medium for sharing. To boost sales, create a “Shop now!” button on your Facebook page that goes directly to a wide range of products on your online store. On other sites, try changing the website link whenever a new collection arrives or an event comes around. You can also add some links in posts, but remember to post great content and engage with your audience, that way they are much more likely to react.

Furthermore, make sure to feature your unique points, share news about your company and outline fresh trends. Don’t forget to let your followers know about the discounts, special offers and giveaways you are organizing.

ASOS make use of the CTA on Facebook to navigate customers to their online store
Image source: ASOS Facebook page, November 2016

2. Social media plug-ins and widgets

There are many widgets you can add to your site without the help of an external developer. These can help you track which items are popular and help your customers share their favorite pieces.

Consider the number of social accounts: LinkedIn will unlikely be the right fit if you sell consumer products. Apart from Facebook, Twitter, and Google+, make sure to add Instagram and Pinterest too. Remember to also add a “Like” button to track the number of your social users.

3. Social media authorization

Why not save your future clients’ time and let them seamlessly log into your store with their social media network credentials. This eliminates the necessity to enter personal info for the customer and can give you better insight…

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