Instagram Messenger Ads, New Snapchat Geofilters, and Coming Facebook Features

Instagram Messenger Ads, New Snapchat Geofilters, and Coming Facebook Features. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram’s new click to Messenger ads, new Snapchat geofilters with Carlos Gil, new features coming from Facebook, and other breaking social media marketing news of the week! Watch the Social Media Morning Talk Show If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, June 2, 2017. Facebook Expands Click to Messenger Ads to Instagram: Facebook added Instagram as “a new placement for click to Messenger ads to complement [its] existing Facebook click to Messenger ads.” This new ad placement has started rolling out to Instagram this week and will be available to all businesses “within the next few months.” (10:14) Instagram for Business Announces Four New Objectives for Stories Ads: Instagram launched immersive, full-screen ads on Instagram Stories in January and made them available to all businesses in March. (38:45) Facebook Live Video Moves to Stories: Facebook Live seems to have rolled out a new feature that allows users to simultaneously broadcast to Stories and on their timelines. This new feature was spotted by a Facebook user but has neither been announced nor confirmed by Facebook. Facebook is testing an online learning feature for Groups to compete with the likes of @udemy Instagram Adds Support for Web Links and New Image Orientation in Direct: Instagram users in both iOS and Android can now share website links with friends, preview links directly from the thread, and see links for phone numbers and addresses in Direct. This new image option is “coming soon” to Android as well. Twitter Experiments With New Promotional Features for Sponsored Live Video: Twitter recently entered into an exclusive partnership with Live Nation to live-stream concerts on its platform. Both features are available as part of the Disqus Pro plan.

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram’s new click to Messenger ads, new Snapchat geofilters with Carlos Gil, new features coming from Facebook, and other breaking social media marketing news of the week!

Watch the Social Media Morning Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, June 2, 2017.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Expands Click to Messenger Ads to Instagram: Facebook added Instagram as “a new placement for click to Messenger ads to complement [its] existing Facebook click to Messenger ads.” This new ad placement has started rolling out to Instagram this week and will be available to all businesses “within the next few months.” (10:14)

Facebook expands click to Messenger ads to Instagram.
Facebook expands click to Messenger ads to Instagram.

Instagram for Business Announces Four New Objectives for Stories Ads: Instagram launched immersive, full-screen ads on Instagram Stories in January and made them available to all businesses in March. The company initially focused on “help[ing] businesses better target and reach the people they wanted to connect with.” Businesses can now purchase Instagram Stories ads across four additional objectives, including Video Views, Traffic (formerly known as Website Clicks), Conversions, and Mobile App Install. (23:00)

Businesses can now purchase Instagram Stories ads across four new objectives.
Businesses can now purchase Instagram Stories ads across four new objectives.

Snapchat Rolls Out New Web Tool for Creating On-Demand Geofilters: Snapchat rolled out the ability for businesses “to create on-demand geofilters from scratch” online. Adweek reports that Snapchat’s new web tool contains preset categories for special events such as birthdays, weddings, and more. Users can access templates and modify their text, colors, and graphics to suit their needs. Pricing for on-demand geofilters currently varies “depending on the length of time [it] will be available, as well as the size of the geofence (minimum of 20,000 square feet).” (27:22)

Creating a Snapchat On-Demand Geofilter Is Much Easier With Its New Web Tool: https://t.co/IASKqjMCGf #snapchat pic.twitter.com/0i07Wmcbva

Snap Inc. Acquires Drone Company, Ctrl Me Robotics: Snap Inc. acquired Ctrl Me Robotics, a small drone manufacturer based in Los Angeles. This new investment gives the company “added muscle in its push into hardware” and suggests future plans to potentially grow this aspect of its business. (36:12)

Snap Inc acquired Ctrl Me Robotics, a small drone manufacturer based in Los Angeles.
Snap Inc. acquired Ctrl Me Robotics, a small drone manufacturer based in Los Angeles.

Facebook Adds More Backdrop Options for Status Updates: Facebook built upon its collections of colorful background options for status updates with a new set of stylized backdrop options. This new feature appears to be available on both the mobile and desktop versions of Facebook. (38:45)

Facebook adds new backdrop options for status updates on mobile and desktop.
Facebook adds new backdrop options for status updates on mobile and desktop.

Facebook Live Video Moves to Stories: Facebook Live seems to have rolled out a new feature that allows users to simultaneously broadcast to Stories and on their timelines. Once a user goes live from their camera, the video will appear in both the user’s story and as a post in their timeline. This new feature was spotted by a Facebook user but has neither been announced nor confirmed by Facebook. (41:50)

Facebook Live appears to be testing a new feature that allows users to broadcasts to both Stories and timelines.
Facebook Live appears to be testing a new feature that allows users to broadcast to both Stories and timelines.

Facebook Tests Messenger Chatbot Aimed at Page Admins: Adweek reports that Facebook “appears to be testing” a new Messenger chatbot that sends messages to page admins about “enhancing their pages and boosting their results on the social network.” The report specifies that page admins can customize when and how often they receive such messages from the bot. (44:03)

Is Facebook Rolling Out a Messenger Chat Bot for Page Administrators? https://t.co/AQaHxO0ZiS #facebook pic.twitter.com/g07hsD18Gw

Facebook Allows Groups to Create Online Learning Courses: Facebook is “quietly testing a…

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