Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on Facebook. Integrating live video into your small business plan enhances your brand. Both Facebook and Instagram Live can be used for your small business social media plan and the two have plenty of benefits! While it is planned and you know what event you are promoting, there is an aspect of it that just feels so real to users watching. Examples of Live Video There are a few businesses that I have seen doing live content well. [Live Video Hint: You want to make sure your audience KNOWS that you will be going live so they engage with you!] But how does your small business start integrating live content into your small business plan. Know ahead of time if you will give away something at this Live Event or if you will be answering questions that your audience has on a product. Live content has the ability to make your small business more personable and benefit you in the end! Are you planning on adding live video to your marketing plan this year?
What do you think about this?
Interesting
Not Interesting
Share
Tweet
Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore.
Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on Facebook.
The idea was to increase engagements with your fans and connect instantly and it has done just that!
Integrating live video into your small business plan enhances your brand.
Let’s take a deeper dive into how you can add live video to your marketing toolbox.
Instagram also has a live feature called Instagram Live. This feature was also introduced in 2016 and once you were done going live, no one could see your video.
This has changed since then and you can save your live video and keep it up after you go off live. You can go live by yourself or with a friend!
You can even “request” to join in when your friend goes live by themselves. [Live Video Hint: This could be a wonderful collaboration tool.}
Both Facebook and Instagram Live can be used for your small business social media plan and the two have plenty of benefits!
You may ask why you can’t just post an Instagram story or uploading a Facebook video instead of using the live feature.
Both of these should be intermixed in your social media plan.
The benefit of LIVE compared to other video forms is that it feels real and in the present and well, it is!
While it is planned and you know what event you are promoting, there is an aspect of it that just feels so real to users watching.
3 Benefits of Going Live
- Engagement
- Let your fans engage with the real you! Stay true to your brand. Ask questions and let your customers tell you what they think!
- Unique Content
- Don’t get me wrong, you want to plan for as much of your live streaming that you can. When you are having an event at your small business, some things you can’t predict, leaving room for completely unique content. This content is who you are as a brand!
- Cost Effective
- You want videos and videos are great! Videos can also cost a lot and may not be…
COMMENTS