Source: The Content Strategist March 15 marked an important milestone in the finance industry. After years of rapid growth, federal regulators relea
March 15 marked an important milestone in the finance industry. After years of rapid growth, federal regulators released a draft of a new manual that now allows fintech firms to apply for a federal banking charter.
Though the move was just one small step in fintech’s entrance into the broader financial system, it was an important signal that the burgeoning industry is here to stay. Fintech’s rise is also symptomatic of how finance brands market themselves in the digital age.
Like most of the business world, the complex demands of the digital age are upending decades of financial stability. Fintech competitors arise every day, forcing entrenched giants to rapidly transform. Customers hooked on the speed and ease of digital-first businesses like Amazon, Uber, and Netflix gain new expectations of service and choice. And a new generation of financially savvy,…
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