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4 Keyword Search Strategies to Grow Your Business

4 Keyword Search Strategies to Grow Your Business

No matter what business you are in, you won't be in business for long if no one can find your company. Search engines help would-be customers find you ...
The Top 10 Principles to Optimize Your Web Design for Mobile Users

The Top 10 Principles to Optimize Your Web Design for Mobile Users

Your website must be optimized for mobile devices. I’m here to explain the top principles of an effective mobile web design. Keep this in mind when de ...
YouTube’s new TrueView for reach format makes bumper ads skippable

YouTube’s new TrueView for reach format makes bumper ads skippable

The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. The short ads are then “optimized ...
Struggling to Finish Your Blog Post? Try This Quick Editing Tip

Struggling to Finish Your Blog Post? Try This Quick Editing Tip

Publishing content regularly — and striving to improve with each new creation — is a proven way to figure out how to serve your audience and meet your ...
How to Tell Stories the Media Won’t Ignore

How to Tell Stories the Media Won’t Ignore

This means the better you are at storytelling, and in particular, knowing how to focus on the parts that they find interesting, the more likely you ar ...
What You Missed Last Month in Google

What You Missed Last Month in Google

March News About Google 1. On March 14th, my colleague Victor Pan (HubSpot's head of search) shared a SERP screenshot that suggested Google might be e ...
Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month? The SEO page title needs help too. Engagement Search engine ...
Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]

Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]

Marketers are familiar with customer acquisition and customer retention. Both are necessary for businesses, but the latter generally costs less and in ...
How to 24X Your LinkedIn Post Views in a Single Day

How to 24X Your LinkedIn Post Views in a Single Day

That means there’s a good chance that the content you do post to LinkedIn is more likely to be missed simply because users scroll through their feed l ...
Social Media Cold Outreach: How To Send a LinkedIn Message to Anyone on LinkedIn

Social Media Cold Outreach: How To Send a LinkedIn Message to Anyone on LinkedIn

Why use LinkedIn Messaging? Take all of the elements I’ve shared here into account before you start sending out your cold LinkedIn messages. Message y ...
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