Stop Measuring These Vanity Metrics in Your Marketing Campaign
Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don' ...
11 Storytelling Lessons That Will Transform Your Content Marketing
I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Cont ...
The Top Social Media Trends and How They Can Help You (Updated for 2018)
Nowadays more and more brands use live streaming to connect with customers in a more personal way, and users love video content.
Sharing live video co ...
Why the internet laughs at my face—and other things we learned in 2017
How it performed: Video views: 132k Shares: 1,051 Link clicks: 2,551 Comments: 353 Likes: 2,402 Why did it work?
This helped us gain traction with a s ...
5 Best Practices for Effective Social Media Marketing in 2018
Think for a moment; can you ignore social media in today’s marketing?
Owing to the same, companies are enthusiastically investing resources in social ...
How to Get Over Your Fear of Appearing on Video
Interesting Not Interesting Share Tweet If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m ri ...
Report: Google to step up reviews of YouTube premium videos
Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content fo ...
The Big Difference Between the Ads People Love and Ads People Hate
That’s $10 million per minute.
The Super Bowl is one of the few occasions when TV audiences are actually happy to watch the commercials.
Of course, no ...
3 Keys to a Great Event That Epitomizes Your Brand
Actually, the first thing you need to do -- before anyone will trust you or become a loyal fan -- is consider what real, emotional connections you can ...
Why Your Marketing Campaigns Could Put Your Company’s Digital Security at Risk
Social media In the modern day, social media should be an integral part of marketing for every business.
Human mistakes The most common social media b ...