Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath
Author: Tom Cummings / Source: MarketingProfs
Mobile advertising is dominated by two giants, Facebook and Google. In fact, 85% of mobil ...
Three Ways UGC Influences Sales: The Case of Real-Customer Photos
Author: Juliet Carnoy / Source: MarketingProfs
User-generated content, UGC for short, is a powerful content marketing tool for brands l ...
It’s Not YouTube’s Fault: Blame the ‘Magazine Format’ for the State of Video Advertising
Author: Greg Jarboe / Source: Tubular Insights
Longtime readers know by now that I don’t report the news. Instead, I try to focus on deli ...
What Happened to Quality versus Quantity on Social Media?
Author: Carol Stephen / Source: Business 2 Community
What Happened to Quality versus Quantity on Social Media?
Whatever happened to good ...
How I Became An Influencer By Accident (And How You Can Too)
Author: Ramon Berrios / Source: Jeffbullas's Blog
Whether you are an introvert, extrovert, socially awkward, or like to be the life of th ...
YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity
Source: Vidyard May 2nd marks a big day for YouTube. Nearly ten years after adding annotations, the video streaming giant is retiring them in favor ...
Bad Social Media Never Dies. What Do You Do When It Happens to You?
Author: Todd Grossman / Source: Entrepreneur
For believers of that old adage that all publicity is good publicity, Pepsi certainly got it ...
3 Powerful Marketing Elements Fueling the Mania for April the Giraffe
Author: Tor Constantino / Source: Entrepreneur
April the Giraffe is an internet marketing phenomenon. Not since Grumpy Cat has an animal ...
The Comprehensive Guide to Social Media Ad Marketing
Author: Guest Post / Source: Duct Tape Marketing < All Articles
As per the latest research, social media ad spend overwhelmingly s ...
6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet)
Author: James Mulvey / Source: Hootsuite Social Media Management
Everybody knows about Facebook, Instagram, and Twitter ads. But are ther ...