Why Consumers Click on Paid-Search Ads
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar bran ...
How to Invest in Videos, Apps, Big Content
The problem is that even a simple video may cost several thousand dollars to produce — with no guarantee of success.
Or you could cultivate big market ...
7 Digital Marketing Trends To Watch Out For In 2019
Most businesses use social media, search, and email as marketing channels.
An omnichannel strategy is your company’s best way to build a one-of-a-kind ...
Dump the Sales Funnel in Favor of Lifecycle Marketing
The sales funnel is obsolete.
As early as 1904, the model was illustrated as a chart, with each stage influencing and leading to the next stage.
Enter ...
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend wi ...
5 Inspiring Books That Will Add Some Happiness and Wisdom to Your Life
In this 21st century we need to learn how to make life meaningful and happy.
We need to integrate and combine the 2 categories of life and work into o ...
How to Build a Better Social Media Presence
Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous ...
How to Create Engaging Social Media Visuals: 5 Free Tools
Conversely, in the past year we’ve heard from top social networks (ahem, Facebook) that have decreased the organic reach of videos shared by brands, i ...
Social Media 101: Best Practices for Social Media Video Across Different Channels
Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audi ...
The 2 Website Analytics Tools Pros Actually Use in 2019
One or two tools is about all I need.
Overall Best Website Analytics Tool: Google Analytics Without a doubt, Google Analytics is the best analytics to ...