PepsiCo India taps Facebook, Twitter for hiring

PepsiCo India taps Facebook, Twitter for hiring. Team 'Pooh' and 'Piglet' from 'SCMHRD' along with D Shivakumar, Chairman & CEO, PepsiCo India How do you appeal to a growing generation of workforce that increasingly defies traditional norms and turns to internet for nearly all its needs? PepsiCo India this month ended its 'Change the Game' campaign through which it aimed to tap on social media to crowdsource some ideas from millennials, get them engaged, and also identify people they would want to hire. The campaign, which lasted a little over two months, saw over 1,700 registrations through social media platforms. Over 680 people were shortlisted. The second challenge, which encouraged people to design a product or service around health and nutrition areas, had a "reach" of more than 22 million and 400,000 "engagements" through social media, according to the company, Over 120 entries were shortlisted. The company says it will use some of these ideas in its products in 2020. A team from 'SCMHRD', which had an idea about nutritious snack for people always on the go, won the 'Change the Game' challenge. "The drink should have the kind of constituents that serve as a beauty product," Rajendra added. Some of the winners will work at PepsiCo, while others will partner, to turn their ideas into reality, and help the company with other major ideas.

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Team 'Pooh' and 'Piglet' from 'SCMHRD' along with D Shivakumar, Chairman & CEO, PepsiCo India
Team ‘Pooh’ and ‘Piglet’ from ‘SCMHRD’ along with D Shivakumar, Chairman & CEO, PepsiCo India

How do you appeal to a growing generation of workforce that increasingly defies traditional norms and turns to internet for nearly all its needs? PepsiCo India recently went out of its way to find out.

PepsiCo India this month ended its ‘Change the Game’ campaign through which it aimed to tap on social media to crowdsource some ideas from millennials, get them engaged, and also identify people they would want to hire.

“Millennials are looking into their smartphones. They are interacting digitally, everything they do happens through this platform,” Suchitra Rajendra, Vice President-HR, PepsiCo India told Mashable India.

The campaign, which lasted a little over two months, saw over 1,700 registrations through social media platforms. The first challenge as part of the campaign was…

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