Author: Sarah Dawley / Source: Hootsuite Social Media Management James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike span
James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.”
Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images.
If you don’t tailor your images to each social network, you can run into issues like blurry pixelation or awkward cropping that will diminish the perceived quality of your content.
Below, you’ll find the most recent image size specifications for different social media networks. To jump ahead to a specific social network, use these links:
Social media image sizes in 2017
Instagram image sizes
Profile photo sizes:
- Your profile photo will be cropped as a circle, 110 pixels in diameter. Keep your company logo in the center of the image, to avoid any of it being cropped out by the circle.
In-stream photo sizes:
- Landscape: Width of at least 1080 pixels with an aspect ratio of up to 1.91:1
- Portrait: Width of at least 1080 pixels with and an aspect ratio up to 4:5
- To avoid having to crop your photo, aim to make it 320 x 1080 pixels with an aspect ratio between 1.91:1 (landscape) and 4:5 (portrait).
Thumbnail sizes:
- Your photos appear on your profile in a grid layout, at 161 x 161 pixels.
- Even if you upload a landscape photo, it will still appear as a center-cropped square (meaning don’t leave important info or visuals close to the edges of the photo).
Ad sizes:
Ads in feed sizes:
- Square ads should be a minimum of 600 x 600 pixels and a maximum of 1936 x 1936 pixels.
Landscape ads should be a minimum of 600 x 315 pixels and a maximum of 1936 x 1936 pixels. - Vertical ads should be a minimum of 600 x 750 pixels and maximum 1936 x 1936 pixels.
Ads in Stories sizes:
- Vertical photo (and video) ads should be at 1080 x 1920 pixels (however, the minimum is 600 x 1067 pixels) with an aspect ratio of 9:16.
- Maximum image size is 30MB.
- Your images will display for five seconds—so make it count.
Twitter image sizes
Profile photo sizes:
- Use a square image that is ideally 400 x 400 pixels.
Header image sizes:
- This will be the largest image on your Twitter profile—1500 x 500 pixels—so make sure it’s a high-resolution image.
In-stream photo sizes:
- Images included in tweets should be a minimum of 440 x 220 pixels with a 2:1 aspect ratio—although the optimal size is 1024 x 512 pixels, since photos can be expanded once clicked on.
- Maximum file size is 5MB for photos and 3MB for animated GIFs.
Ad sizes:
- There are 10 different card types you can use when making ads for Twitter. To get image and media specifications for each one, visit Twitter’s advertiser creative specifications page.
Facebook image sizes
Profile photo sizes:
- The profile photo for your Page will be cropped as a square, and display at 170 x 170 pixels on desktop and 128 x 128 pixels on smartphones.
Cover photo sizes:
- On desktop, your Page’s cover photo displays as 820 x 312 pixels, and 640 x 360 pixels on smartphones.
- At minimum, your cover photo must be at least 399 x 150 pixels.
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