Social Media News You Need to Know: April 2017 Roundup

Social Media News You Need to Know: April 2017 Roundup

Author: Kendall Walters / Source: Hootsuite Social Media Management April was a busy month for news updates—especially for Facebook, who

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Social Media News You Need to Know: April 2017 Roundup | Hootsuite Blog

April was a busy month for news updates—especially for Facebook, who announced a ton of new features and initiatives at their F8 conference.

For the tl;dr, watch the live video below highlighting a few of our favorite updates.

Let’s get to it.

Table of contents

Twitter

Location sharing in DMs

On April 3, Twitter announced a new customer service feature for businesses: the ability to request and share locations in Direct Messages. When a business requests a location in a conversation, the person they’re talking to will have the option to ignore the request, share a precise location, or pick a place name from a list.

Starting today, businesses can request and share locations when engaging with people in Direct Messages. https://t.co/rpYndqWfQw

— Twitter Marketing (@TwitterMktg) April 3, 2017

Twitter Lite

On April 6, Twitter introduced Twitter Lite, a pared down version of the mobile web experience intended for emerging marketings. Twitter Lite is designed to minimize data usage, load quickly on slow connections, work well on unreliable mobile networks, and take up less than 1MB of storage. It is available globally.

Twitter Lite is a faster, data friendly way for people to use Twitter to see what’s happening in the world.

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