Tag: Advertising

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The 6 Rules of TV Advertising for Small Businesses

The 6 Rules of TV Advertising for Small Businesses

The 6 Rules of TV Advertising for Small Businesses. Target the right audience. Local advertisers are best served when there is a robust complement of ...
Google shows off its VR advertising concept

Google shows off its VR advertising concept

Google shows off its VR advertising concept. Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality appl ...
Data Shows the 3 Things You Need for a Successful Facebook Ad

Data Shows the 3 Things You Need for a Successful Facebook Ad

Data Shows the 3 Things You Need for a Successful Facebook Ad. But, with Facebook warning that it is likely to run out of ad space mid-2017, companies ...
How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Google, Apple, and other tech giants have targeted ad tech for disruption. And when they set their sites on a target, they rarely miss. Why native ad ...
The 5 Ingredients of Content That Supercharges Your Advertising Effort

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Advertisers have learned that it’s no longer enough to educate the content consumer. Through branded content, advertisers have the opportunity to real ...
10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot

10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot

10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot. Instead, I ended up with a weird chatbot, a novelty phone, and several ...
Why HR Is The New Marketing

Why HR Is The New Marketing

Why HR Is The New Marketing. Is HR the new Marketing? These effective companies are actually activating employees as a new marketing channel to achiev ...
How to Get Started With Paid Search [Free Guide]

How to Get Started With Paid Search [Free Guide]

How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords,just one of the resources included ...
30 Conversion-Boosting Lessons Learned from Viewing 18,250,000 Ads

30 Conversion-Boosting Lessons Learned from Viewing 18,250,000 Ads

In all that time, I’ve learned a lot, especially about conversions. Google itself released an article in 2015 with this wait-what-was-that-again title ...
Why Facebook and Google Want to Market Your Reputation Online

Why Facebook and Google Want to Market Your Reputation Online

Why Facebook and Google Want to Market Your Reputation Online. Of course, if I can't trust your business, I'm going to buy from a company that shows m ...
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