How to SEO Optimize Your YouTube Videos. Before you publish your videos to YouTube, make sure that every piece of copy, tag, and keyword are complete. You create keyword relevance by writing clear and concise descriptors for everything from the video’s title to links that you may include in its description. While your title contains 2-3 main keywords, you can use tags to provide more information that speaks to your audience and your brand. Anything that gives your audience context to your video—such as links to similar content, content summaries, or calls to action— helps SEO optimize your video. Closed captions and transcripts can also contain keywords and help describe your video in a similar way that the video description does. When done right, annotations create an interactive viewing experience for people and encourage audience engagement. Number of channel views, subscribers, total video views, posting frequency, and channel branding all factor into the equation. Write keywords, descriptions, and tags for your channel home, too. Share your tips for YouTube SEO optimization in the comments below!
When building a video marketing strategy, video optimization can be just as vital as storyboarding. Before you publish your videos to YouTube, make sure that every piece of copy, tag, and keyword are complete. This video SEO optimization will help your channel’s content outrank your competitors.
YouTube’s algorithm uses a number of factors to determine which videos are most relevant to a user’s search. The information that you provide about your videos is the language that YouTube interprets to drive users to your content.
Here is what you need to know about YouTube’s ranking factors and the techniques you can use to optimize your videos for maximum exposure.
You create keyword relevance by writing clear and concise descriptors for everything from the video’s title to links that you may include in its description. In turn, YouTube uses this information to help increase traffic to your content by showing your video in relevant search results.
Do this:
Write a great title. The title of your video should incorporate keywords that best describe its content. Next to the thumbnail, this is one of the first things people notice and consider when deciding what to click.
Use video tags. Tags are a part of your video publication that contain all the keywords that relate to your video. While your title contains 2-3 main keywords, you can use tags to provide more information that speaks to your audience and your brand.
Fill out your video description. It’d be a mistake to limit your description a few sentences and a link back to your website. Anything that gives your audience context to your video—such as links to similar content, content...
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