Tag: Business-to-business
6 AI Startups We’re Keeping an Eye On
“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said.
We’ve listed them below and summarized what it is that they’re trying to do … and ...
How to Obtain Better B2B Marketing Leads Without Wasting Money
Author: Jennifer Hanford / Source: Marketing Insider Group
When it comes to obtaining qualified B2B marketing leads, many B2Bs face an al ...
How to Leverage Social Intent Data in Your Next Nurturing Campaign
Author: Jingcong Zhao / Source: hubspot.com
As marketers, capturing buyer attention is everything. Without it, we're just throwing more c ...
What is Business Video Content Marketing and How to Get Started
Author: Robert Weiss / Source: Business 2 Community What do you think about this?
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![Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]](http://www.marketinghub.today/wp-content/uploads/2017/05/time-for-b2b-enterprise-marketers-to-get-focused-on-their-audience-vs-their-brands-new-research.jpg "Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]")
Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]
Author: Lisa Murton Beets / Source: Content Marketing Institute
Too many B2B enterprise marketers are focusing on their brand rather than ...
#CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers
Source: Online Marketing Blog - TopRank®
The 2017 Content Marketing Institute and MarketingProfs B2B content marketing research uncovered some fasc ...
What Is Thought Leadership and Why Do you Need It?
Author: Michael Brenner / Source: Marketing Insider Group
What is thought leadership and why do you need it? These are questions I get as ...
The Epidemic in B2B Sales Prospecting
Author: Jim Burns / Source: Marketing Insider Group
Many B2B selling organizations hit a wall in their new customer acquisition and reven ...
SiriusDecisions Summit 2017: The ROI of Content Marketing
Author: Kelly Wenzel / Source: The Content Strategist One of the most frequent questions we get from prospects and clients is: “How can I ...
How To Effectively Segment Your Email List
Author: Johanna Rivard / Source: Marketing Insider Group
We all know that email marketing isn’t dead. But before sending a single email, ...