Tag: Business-to-business
B2B Consultant Sellers are Changing Sales Forever
B2B Consultant Sellers are Changing Sales Forever.
Salespeople have a bit of a bad rap.
And thankfully, the world of sales is changing because of that ...
Why Most Brands Fail Miserably at Content Marketing (and How to Prevent That)
Of the companies who rated their efforts as successful at content marketing, 66 percent had a documented content marketing strategy.
However, “good” c ...
How to Ramp Up Your B2B Sales Lead Generation with Social Media
How to Ramp Up Your B2B Sales Lead Generation with Social Media.
Using the right tools and data, you can find compelling ways to distribute content to ...
The Uphill Battle of B2B Marketing: A Success Story
When you find yourself in the midst of summiting a mountain, you rarely take a break to reflect on the milestones that got you to where you are now.
I ...
Four Ways to Use Mobile in Your B2B Marketing Strategy
B2B researchers aren't just using mobile devices when they are out of the office; 49% of those who use their mobile devices for research—comparing pri ...
![What Can B2B Marketers Gain from Growth Hacking? [Infographic]](http://www.marketinghub.today/wp-content/uploads/2017/07/what-can-b2b-marketers-gain-from-growth-hacking-infographic.png "What Can B2B Marketers Gain from Growth Hacking? [Infographic]")
What Can B2B Marketers Gain from Growth Hacking? [Infographic]
Start with a Growth Mindset According to Chip Heath and Dan Heath in their best-selling book, Switch, “The answer may sound strange: You need to creat ...
For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies
After all, different audiences require different strategies to effectively engage customers and potential customers.
Social media has made UGC much mo ...
10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency
If you are considering collaborating with an external marketing partner, here are 10 of the most important questions you need to ask B2B agency.
Clari ...
World’s Largest Unboxing by Volvo Trucks Shows B2B Video Still Amazing
The music video “Despacito,” which was engineered by Berklee alumnus Luis Saldarriaga (’14), has racked up 2.6 billion views in only six months, a rat ...
Must-See Content Marketing Infographics From the First Half of 2017
Here are the top content marketing infographics from the first half of the year.
For example, the team at PointVisible speculated that we’d see 70 per ...