Tag: Content Marketing World

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Opportunities for AI in Content Marketing Easily Explained

Opportunities for AI in Content Marketing Easily Explained

Chris implemented these examples himself via hands-on coding in the R programming language, using a deep understanding of mathematics, data science, a ...
2 Things to Know About Visual Content Strategy in 2019

2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers and content strategists to take back control of their visual content strategy. He’s suggesting you wrest control of yo ...
Sales Enablement: A #CMWorld Twitter Chat with Pam Didner

Sales Enablement: A #CMWorld Twitter Chat with Pam Didner

Sales needs marketing. Marketing needs sales. But, when both departments are working toward the same business goals, it’s such a great opportunity for ...
Cook Up Email Marketing Automation With These 6 Recipes

Cook Up Email Marketing Automation With These 6 Recipes

Jessica Best references these statistics in her Content Marketing World presentation, Email Marketing Automation at Every Level. Email opt-in (permiss ...
The ABCs of Connecting With Generation Z

The ABCs of Connecting With Generation Z

Now that’s the power of persuasion. According to Barkley’s Gen Z Insights Center, Gen Z already has up to $143 billion in direct buying power with the ...
What You Need to Do to Build a Loyal YouTube Audience

What You Need to Do to Build a Loyal YouTube Audience

YouTube’s success comes from visitors extending their watch time – when the first video is done, the visitor views the next one and the next, and so o ...
Want More Creative Content Ideas? Break These 6 ‘Rules’

Want More Creative Content Ideas? Break These 6 ‘Rules’

As you’ll see in the video below – the latest in CMI’s Mastering Content Marketing series – Kathy believes that the most interesting ideas come from f ...
How to Survive the Ongoing Confusion With SEO

How to Survive the Ongoing Confusion With SEO

Latest word on voice In her Content Marketing World presentation, Courtney discusses a sleeping giant among search ranking factors that’s poised to cr ...
3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

“To be successful, we need to remove what’s in our way of doing the great things,” Joe says. If you’re lucky, your chosen distraction may refresh your ...
How to be Purposeful With Your Purpose-Driven Content [Examples]

How to be Purposeful With Your Purpose-Driven Content [Examples]

In that same research, 68% say they are more willing to share content from purpose-driven brands with their social networks than content from traditio ...
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