Tag: Google
Why Ecommerce Owners Must Create Google Shopping Campaigns
If you're an ecommerce site owner using Shopping Ads for the first time, you'll be tickled at how easy it is to upload details of your product stock t ...
Voice Search: Is Your Content Prepared for the Verbal Revolution?
Usage rates are likely to grow as more consumers buy virtual assistants, and as the natural language processing and machine learning behind these engi ...
Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines
Are they featured snippets or answer boxes?
Featured snippets appear in the Google “answer box,” but the answer box doesn’t always pull its data from ...
SEO: Google to Make Mobile Speed a Ranking Factor
In July of 2018, Google will use a new ranking signal focused purely on mobile site speed: the “Speed Update.” Google will dampen rankings for slower ...
SEO: How to Identify High Rankings That Produce No Clicks
Keyword Rankings Many search engine optimizers believe that a web page can rank organically for just a few keywords, perhaps three to five.
Let’s chal ...
Five Things Pro Facebook Marketers Do Differently
Mobile News Feed gives you the most bang for your buck on Facebook, and I highly recommend testing out mobile placements.
(Many of the 70,000+ busines ...
Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?
Consumer brands can advertise to prospects on so many channels.
Facebook Facebook is where consumers discover products — when they are not aware of a ...
Optimizing Google Search Options for Android Apps
The first place to start is the Google Play Store, where Android users install apps.
Google web search is another opportunity for app search, but most ...
Rise of the PPC Machines: The Search Marketer’s Role in the Age of AdWords Automatons
If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a distinct trend: More control is bei ...
SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday
This week we are chatting about SEO ranking factors and the challenge around understanding correlation, what correlation means when it comes to SEO fa ...