Tag: LinkedIn

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LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy

LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy

“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” Megan Golden, group manager ...
Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translat ...
Allen Gannett Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld

Allen Gannett Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld

And with that, Allen was in. To capture your audience’s interest, create videos about topics that are at the same time novel and familiar. You want to ...
How to Use LinkedIn Analytics to Better Connect With Your Audience

How to Use LinkedIn Analytics to Better Connect With Your Audience

LinkedIn analytics can help with that. In order to find LinkedIn’s native analytics, navigate to your Company Page, and then click “Manage Page.” Next ...
How to Keep Up With Social Media News & Trends

How to Keep Up With Social Media News & Trends

You will see a list of people and tweets matching your search term. First, search for the term you're interested in using the search bar in the top-ri ...
Research Says This Type of Video Closes More B2B Sales

Research Says This Type of Video Closes More B2B Sales

There are still two important ways, however, that B2B buyers differ from consumers: They aren't making personal decisions, and they'll probably need t ...
How to Get Thousands of Views on Your LinkedIn Content

How to Get Thousands of Views on Your LinkedIn Content

Write long-form status updates instead of LinkedIn articles. I'm not sure why LinkedIn gives more exposure to status updates than articles, but in my ...
How to Write a LinkedIn Recommendation in 2018 [Quick Tip]

How to Write a LinkedIn Recommendation in 2018 [Quick Tip]

"Lisa has recommended you!" Here's a quick little "template" you can use that makes for a LinkedIn recommendation that's specific, honest, succinct, a ...
LinkedIn Content Strategy: A #CMWorld Twitter Chat with Viveka von Rosen

LinkedIn Content Strategy: A #CMWorld Twitter Chat with Viveka von Rosen

According to CMI’s 2018 research, 97% of B2B marketers use LinkedIn for their content marketing efforts. Known internationally as the “LinkedIn Expert ...
A Beginner’s Guide to Building Your Social Media Presence

A Beginner’s Guide to Building Your Social Media Presence

While some companies are so popular that they don’t need much to build their social media presence, small businesses will need to work harder in order ...
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