Tag: LinkedIn

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Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results

Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results

Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with in ...
Becoming a Better Marketer by Embracing Your Passions Outside the Office

Becoming a Better Marketer by Embracing Your Passions Outside the Office

We spend so much of our time each week alongside our coworkers, but are often unaware of the interests and side hustles that drive them outside of the ...
LinkedIn for Content Marketing: What You Need to Know

LinkedIn for Content Marketing: What You Need to Know

About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content through ...
What You Should Be Looking at in Potential Hires’ Social Media Posts

What You Should Be Looking at in Potential Hires’ Social Media Posts

Given that there are 3.03 billion active social media users and that people have an average of 5.54 social media accounts, social media is now an impo ...
How To Set Goals For A Killer B2B Social Media Campaign

How To Set Goals For A Killer B2B Social Media Campaign

Marketers must clarify what they’re aiming to achieve with B2B social media campaigns, especially given the stubborn status of social media as a young ...
6 Easy Ways to Optimize Your LinkedIn Company Page

6 Easy Ways to Optimize Your LinkedIn Company Page

Here are seven steps you can take today to optimize your business page and improve your presence, authority, and recruitment prospects on the platform ...
How Important Is It to Be Featured on a ‘Top’ List for Your Industry?

How Important Is It to Be Featured on a ‘Top’ List for Your Industry?

Opinions expressed by Entrepreneur contributors are their own. Honest question: What's the business benefit of seeing your name on a list? We've all s ...
Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Social Media Marketing Update: Preferred Platforms and Content Types in 2018 A multitude of the latest trends in social media marketing have been deta ...
The Ideal Social Media Post Length: A Guide for Every Platform

The Ideal Social Media Post Length: A Guide for Every Platform

This article is a curation of research around ideal character counts (not to be confused with character limits) for posts and other types of content o ...
Ask a Content Strategist: How Do You Market to Baby Boomers?

Ask a Content Strategist: How Do You Market to Baby Boomers?

Over the past year, I’ve had a number of content strategy projects that focus exclusively on the baby boomer market. According to engagement data, the ...
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