Tag: Marketing
What is ‘Authority Marketing’ and How Do You Achieve It?
But as Young's company grew and other restaurants asked her advice, she realized she had established authority.
“As soon as people realize that I have ...
Small business to business video marketing can be as straightforward as shooting a melon
Small business to business video marketing can be as straightforward as shooting a melon.
Although he saw the potential of selling an item such as the ...
11 Storytelling Formulas to Supercharge Your Social Media Marketing
Apple tells stories of people challenging the norms Nike tells stories of people doing the impossible Airbnb tells stories of travelers living in home ...
5 Digital Marketing Brain Training Exercises to Keep You Sharp
5 Digital Marketing Brain Training Exercises to Keep You Sharp.
So while marketing spend and production are increasing, the level of marketing knowled ...
The Relationship Between Branding and Emotion
I think most small businesses have trouble relating to some of the best practices of very large organizations.
My guest for this week’s episode of the ...
3 Insights for Creating Viral Content
Publisher coverage and social media advocacy have become the modern day word-of-mouth marketing channels, meaning campaign performance created with in ...
50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017
In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as t ...
DigitasLBi’s Ilicco Elia On Cracking The Location-Based Marketing Code
Analysis As geo-data and proximity marketing tools like beacons power advertising from mobile to IoT, DigitasLBi Head of Mobile Ilicco Elia spoke at M ...
5 top hacks to step up your B2B content marketing strategy in 2017
5 top hacks to step up your B2B content marketing strategy in 2017.
What can you experiment with in 2017 to boost your content marketing strategy?
Vid ...
Challenges and opportunities for inbound marketing in 2017
Challenges and opportunities for inbound marketing in 2017.
Content can be a powerful tool for a business when used strategically, and that’s how inbo ...