Tag: Marketing
Why Marketers Might Want to Shift Away from Top Quality Leads
What is a quality lead?
Once you turn on the microwave, some of those kernels were just so plump to begin with that they were just begging to pop.
The ...
Digital Marketing News: YouTube’s Bubble-Under Suggestions, New B2B Studies, & Making Marketing More Human
The Verge Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation Nearly two-thirds of B2B brands are making efforts to implement the type ...
How to Use Social Media for Event Marketing
Social media marketing for events can be tricky.
Not all of your attendees will have a Facebook account.
Facebook events are controlled by the host, b ...
Five Things Micro-Influencers Want Brands to Understand in 2019
These micro-influencers make up the majority of the influencer marketing community.
Such a strategic mix allows you to tap micro-influencers to genera ...
How A Best Answer Content Strategy Drives B2B Marketing Results
Is your marketing about creating content or answers?
While best answer content is a topic we’ve been evangelizing at TopRank Marketing since our book ...
28 Twitter Statistics All Marketers Need to Know in 2019
General Twitter stats That’s 5,787 tweets every second.
That’s what Twitter says, anyway.
This number lines up with what we know about the platform’s ...
Here Are the Most-Watched Influencer Campaigns of 2018
On YouTube alone, 18.8 trillion views were generated on influencer campaigns last year, while views on Facebook attracted a staggering 7.5 trillion vi ...
How Digital Marketing Will Change in 2019
Drastic Change #1: SEO won’t look the same I’m starting with this one because I know you are going to hate this.
I know you don’t like this because ev ...
How to Create Effective Follow Up Campaigns
< All Articles Follow up campaigns can be a tricky thing for small business owners to manage.
Let’s say you own a landscaping business and you rea ...
7 Digital Marketing Trends To Watch Out For In 2019
Most businesses use social media, search, and email as marketing channels.
An omnichannel strategy is your company’s best way to build a one-of-a-kind ...