Tag: Marketing
How to Build a Marketing Campaign that Appeals to Generation Z
How to Build a Marketing Campaign that Appeals to Generation Z.
Brands are neglecting perhaps the most important factor in building their social media ...

A Long List of Twitter Statistics All Social Media Marketers Should Know
Twitter user statistics Twitter has 317 million monthly active users.
That said, 67 million Americans—or 24 percent of online American adults—use the ...

Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media
Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media.
A new industry-sponsored study of mobile advertisers and agencies ...

Not Documenting Your Content Marketing Strategy? Here’s What to Do About It
Not Documenting Your Content Marketing Strategy?
If you are a regular reader at Content Marketing Institute, you know how often we talk about the impo ...

Pharma companies are upping their U.K. social media marketing game with country-specific accounts
Pharma companies are upping their U.K. social media marketing game with country-specific accounts.
But that doesn’t mean pharma is simply sitting out ...

The Best Video Content for Every Step of the Marketing Funnel
What has this got to do with video content marketing?
How this encourages leads down the funnel: By offering your target audience a surprisingly emoti ...

Are You Paying Enough Attention to Content Design?2
But if the water is cloudy, mildly fetid, or smells a little strange, there’s a strong likelihood the horse will take one look and say, “Nay.” The sam ...

7 Content Marketing Secrets to Increase Organic Traffic1
While creating this content may sound daunting, the following steps will ensure you’re creating viral, epic content in no time.
You can use these to i ...

5 Content Marketing Predictions for 2017
5 Content Marketing Predictions for 2017.
Because that’s how I convinced my boss to start Real Smart Marketing, a video series where top influencers r ...