Tag: Marketing
How adidas Put Culture at the Core of Their Content Marketing Strategy
Frank and his team created Gameplan A, a content hub that expresses the company’s culture.
The content on Gameplan A clearly says, “This is what we a ...
If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?
In his presentation last week at the MarketingProfs B2B Marketing Forum, GE Digital’s Chris Moody gave the audience insights into why we’re ineffecti ...
The 3 Marketing Hacks You Should Be Using to Quickly Grow Your Audience
It takes marketing.
There is so much to do -- too much -- that people’s heads start to spin, causing them to either make mistakes or not take any act ...
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
At some point in the past, these authors crafted messages that resonated with you.
In my work with businesses and through my speaking engagements, I ...
You’re Failing If Your Marketing Strategy Is Slamming Other Entrepreneurs
What we're seeing more and more are entrepreneurs slamming other entrepreneurs.
If you purchased a product or service from an entrepreneur and it was ...
This Week in Content Marketing: Google and Amazon Prepare for Internet War
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In the news, we discuss the week that was Advertis ...
22 Examples From Brands (and Marketers) That are Winning at Content Marketing
To drive relevant topics for the market, the team leveraged customer interviews, internal subject matter experts, and original industry data from a s ...
Infographic: The Science of Brand Voice
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?
It’ ...
Infographic: The Science of Brand Voice
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?
It’ ...
How to Maximize Social Media Marketing as a B2B Company
Still, even if B2B marketers "do" social media, they often just stick to the platform of business, LinkedIn.
All this will help you build up a detail ...