Tag: Marketing
How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams.
How 4 Content Marketing Shops Staff Their Content Teams 1) TrackMaven TrackMaven i ...
Facebook Video Retargeting for Live Video and Beyond
Facebook Video Retargeting for Live Video and Beyond.
Amanda explores Facebook video ads and retargeting.
Listen Now Here are some of the things you’l ...
The Power of Video Content Marketing
Video is very different.
Video requires an effort several orders of magnitude above the effort required to create many different pieces of written con ...
Influencer Marketing for B2B: 4 Examples That Prove It Can Work
The benefits of influencer marketing Before we get into some examples of B2B influencer marketing, let’s cover the benefits of investing in this chann ...
The 3 Most Effective Ways to Grow Your Email List
The 3 Most Effective Ways to Grow Your Email List.
As a content strategist, I ask people about their content marketing goals every day.
It’s hard to k ...
11 Visual Storytelling Tools and How They’ll Help Your Content Marketing
11 Visual Storytelling Tools and How They’ll Help Your Content Marketing.
Here are 11 of the top software programs, websites, and more for creating yo ...
What You Need to Know About Your Privacy Online
What You Need to Know About Your Privacy Online.
Online Privacy – now there’s an oxymoron.
(So love it when I get to use that word.)
The more we human ...
Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog’s Email Overhaul
Digging Into Our Existing Email Subscription Until recently, our email subscription unfolded like this: Step 1: Someone subscribes to receive either a ...
5 Ways Startups and SMBs Can Chart Success with Content Marketing
You’ll need to start by creating clear objectives for determining the ROI of your efforts.
For example, HubSpot has a great CRO checklist that most ma ...
What Is Channel Strategy? What Marketers Should Know
What Is Channel Strategy?
What Marketers Should Know.
What Is Channel Strategy?
That’s where channel consultants like Ober come in.
“We really do inve ...