Tag: Pew Research Center

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The News, According to Facebook

The News, According to Facebook

To get a sense of just what my world would look like without any other social media influences, I decided to do an experiment: For one day, I could on ...
Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms

Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms

The answer may lie in following the advice of people with marketing expertise specific to the top three social media platforms: Facebook, YouTube and ...
Content Marketing for Baby Boomers

Content Marketing for Baby Boomers

This group of potential customers can be reached with content marketing via Facebook, YouTube, and internal blogs. There are, nonetheless, some trends ...
Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translat ...
Can Reddit Be a Friend to Brands and Publishers?

Can Reddit Be a Friend to Brands and Publishers?

You won’t get anywhere just posting links with a line of copy. I spoke to Alex Riccomini, the company’s director of business development and media, to ...
Leave Your Competition in the Dust With These Snapchat Marketing Strategies

Leave Your Competition in the Dust With These Snapchat Marketing Strategies

However, just 21 percent of companies have Snapchat accounts. This creates a huge opportunity for your brand to reach new customers. Start following a ...
4 Strategies to Use When Marketing to Millennials

4 Strategies to Use When Marketing to Millennials

Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online. Focus on producing high-quali ...
How to Market to Someone — and You Know Who That Is — Who’s Constantly Online

How to Market to Someone — and You Know Who That Is — Who’s Constantly Online

Mostly they hang out on social media platforms. Youtube, Instagram and Snapchat took the first three spots among the most popular networks for teens. ...
5 of the Best Sponsored Video Campaigns on Instagram: May 2018

5 of the Best Sponsored Video Campaigns on Instagram: May 2018

The soccer team created 4 Instagram videos that got 12.3 million views in May, including this one which anticipates them winning a 13th European Cup/U ...
Teens Are Increasingly Ditching Facebook. Here’s How Entrepreneurs Should Respond.

Teens Are Increasingly Ditching Facebook. Here’s How Entrepreneurs Should Respond.

In just three years, the percentage of teens using Facebook dropped 20 percent, reaching 51 percent in 2018. And though Facebook was the most-used onl ...
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