Tag: Retail

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3 reasons retailers fall short in email and social media marketing

3 reasons retailers fall short in email and social media marketing

Reason one: They’re constantly trying to sell their customer, rather than to help and engage them. Email marketing and social media marketing are two ...
8 Facts You Need to Know About B2B Content Marketing [Infographic]

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? If you need some more encouragement ...

Content Marketing May Boost Customer Lifetime Value

Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retain ...
Perfecting the Recipe for Success in B2B Content Marketing

Perfecting the Recipe for Success in B2B Content Marketing

After all, audiences and buyers want best practices and key industry insights that will help them get ahead. So here are three best practices that wil ...

6 Hottest B2B Social Media Marketing Trends in 2017 [Infographic]

6 Hottest B2B Social Media Marketing Trends in 2017 [Infographic]. Social media marketing, once limited to B2C companies, has already been widely adop ...
Blogging Trends That Bring Content Marketing Down to Business

Blogging Trends That Bring Content Marketing Down to Business

Blogging Trends That Bring Content Marketing Down to Business. In fact, 28% of B2B marketers, and 30% of B2C marketers now say their program has reach ...
A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

Marcus Sheridan on Marketing Smarts [Podcast]. When companies started asking how Marcus had turned River Pools around, he founded The Sales Lion—a sal ...
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